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by Howard Nicholson (Author)
You Don't Know Viv Despite more than five decades passed, Viv Nicholson winning the pools and her immortal catchphrase, "I'm going to Spend, Spend Spend " is locked into everyone's cultural memories. But while most know of her fortune won and lost, few recall that she was tragically widowed at the age of 27, married five times, and gained and lost another sizeable sum of money, all before she hit 45. And the remainder of her life was no less dramatic. Viv's tale became a movie and a musical (resulting in another fortune won and lost), she suffered a difficult battle with drink, more than one attempt at suicide, and finally experienced recovery and salvation from the most unexpected of sources. For Viv, telling the full story was crucial. Her journey to finding a redemptive peace within herself and with her family was a revelation that she felt compelled to relate. And with her permission, I've taken on the task of finishing my Mum's work. Told from my perspective, and with contributions from other members of Viv's family, "You Don't Know Viv" completes the unforgettable story of a "lass from Cass" and ensures that the true events of her extraordinary life will never be forgotten.
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
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- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
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STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.