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by Charles Okwalinga (Author)
Many people want to open a restaurant. This Workbook will help people from all backgrounds open their dream restaurant. You will find that the step-by-step process detailed in this workbook and its exercises show how to navigate the various complexities and details of opening an organized, exciting, successful restaurant business venture. However you arrive at the decision to open a restaurant, having sound advice when it comes to running one is the main key to success. There are many factors that make a restaurant and its restaurateur successful. A Recipe for Restaurant Success and this companion Workbook explain all the elements needed to plan, develop, run, and innovate a new restaurant. It includes: - How to develop a business plan - Finding investors - The types of food service - Your menu & location - Analyzing the neighborhood and competition - Designing your restaurant, goods, and brand - Staffing and managing your team - Planning your opening month, week, day - Ordering and pricing - Marketing and outreach And much more Charles Okwalinga entered the restaurant business in 2003, along with his supportive wife, Margaret, by opening their first restaurant, Exceline, in London UK. Margaret, trained in catering and hotel management and a very creative recipe formulator, partnered with Charles in founding their restaurant based on a fine dining African restaurant concept. Charles took the knowledge, skills, and experience in the industry after running Exceline, and wrote his book A Recipe for Restaurant Success. This workbook includes additional materials to assist those who are in the food service business or thinking of joining and want to focus on what it takes to be a successful restaurateur or establishment. Being a leader in the provision of African cuisine, Charles was selected to undertake Business Leadership training under the London Development Agency Business leadership training programme in 2008. Currently, he is registered as a seminar speaker at the London City business library addressing various topics in running a restaurant business
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