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by Jessica Carew Kraft (Author)
"In the tradition of the best immersive journalism." -A.J. Jacobs, author of The Year of Living Biblically
A bold examination of how Paleolithic wisdom could solve our 21st century problems
Jessica Carew Kraft, an urban wife and mom of two, was firmly rooted in the modern world, complete with a high-powered career in tech and the sneaking suspicion that her lifestyle was preventing her and her family from truly thriving. Determined to find a better way, Jessica quit her job and set out to learn about "rewilding" from people who reject the comforts and convenience of civilization by using ancient tools and skills to survive. Along the way, she learned how to turn sticks into fire, stones into axes, and bones into tools for harvesting wild food--and found an entire community walking the path back from our technology-focused, anxiety-ridden way of life to a simpler, more human experience.
Weaving deep research and reportage with her own personal journey, Jessica tells the remarkable story of the potential benefits rewilding has for us and our planet, and questions what it truly means to be a human in today's world. For readers of A Hunter-Gatherer's Guide to the 21st Century and Hunt, Gather, Parent, Why We Need to Be Wild is a thought-provoking, unforgettable narrative that illuminates how we survived in the past, how we live now, and how each of us can choose to thrive in the years ahead.
"Kraft shows us how we could all benefit from being a little less civilized." --Tiffany Shlain, author of 24/6: The Power of Unplugging One Day a Week
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
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- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
