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by Karl Weber (Editor)
If books didn't matter, nobody would try to ban them.
In a nation struggling to cope with polarization, disinformation, acrimony, the power of books-to inform, enlighten, and inspire-is more important than ever. To honor Joyce Meskis, the legendary bookseller who founded Denver's Tattered Cover and became a champion of First Amendment freedoms, a team including some of today's leading publishers, booksellers, authors, and free speech activists offers reflections on the vital role of books in our nation's cultural, civic, social, and economic life.
Why Books Still Matter includes:
U.S. Senator John Hickenlooper on bookselling as a mission-driven form of entrepreneurship-a way of nurturing communities and enriching culture while helping city economies flourish
Freedom of speech activist Chris Finan on a century of battles against censorship and the crucial role of books and booksellers in defending liberty
Book marketing guru Carl Lennertz on how a generation of innovative booksellers transformed the magical process by which authors and readers discover one another
Bookseller Clara Villarosa on creating one of the nation's greatest Black-owned bookstores-and why representation on the printed page is so important for Americans of every background
Librarians Nick Higgins and Amy Mikel on why they decided to make banned books available to young people from communities across the U.S.-and how they did it
Civil liberties attorney Steve Zansberg on a new way to think about the right to free expression and its vital role in a democratic society
Bookseller Carole Horne on how independent bookstores from Cambridge to Austin to Salt Lake City pioneered the "buy local" movement, glorifying what makes every city and town unique
. . . and other noteworthy figures from the worlds of publishing and bookselling providing unique insights into the glorious past, the embattled present, and the essential future of books. All proceeds will be donated to the American Library Association Office for Intellectual Freedom.
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Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
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Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
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Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
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