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by Varun Sharma (Author)
"A must buy if new to marketing. Highly relevant marketing topics dealt in an easy, intuitive & interesting way. A visual treat and a knowledge capsule " Anshul Khandelwal, VP-Marketing, BlueStone (India's leading online jewellery store) Bound within these pages, you will discover a trendy, energetic course in marketing. "What is Marketing" introduces every major topic taught in a traditional top-MBA program. Consider this a crash course in everything you need to know about the art of marketing. Filled with profound visual treatise and easy-to-understand examples, each topic provides an intuitive understanding of marketing for those just getting started and for those who need a quick brush-up. Whether you are a passionate entrepreneur looking for a way to market your products & services in a fiercely competitive market or a management professional aiming for a bird's-eye view of marketing, this book will unravel the very things you need to succeed. Whether you are just curious or in need of a fresh perspective, "What is Marketing" has been well-thought out with you in mind. Overflowing with rich visuals and simplistic explanations, the most complex marketing concepts will become relatable, helping you to grasp a hold of these notions with as little time as possible so that you can get to work right away and discover the difference these tactics will make for your business. Step-by-step guide to the principles of marketing with focus on customer value, marketing strategy, market research, branding, marketing mix, customer satisfaction & customer loyalty.
Author Biography
The author, Varun Sharma has done his MBA with Marketing major from SDA Bocconi, Italy. He is currently pursuing his PhD in Business Administration and Management from Bocconi University with specialization in Consumer Behavior (Marketing). Earlier he has worked in the areas of B2B sales and Marketing of retail products. The perspectives that he has developed during his interactions with various people working in various levels of management and sales led him to realize the gap between the current developments in the area of marketing and the knowledge that has percolated in the industry. 'What is marketing' is written in order to abridge this gap.
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