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by George S. Day (Editor), David J. Reibstein (Editor)
Die Wharton Business School ist die älteste Institution ihrer Art in Amerika und eine der bestangesehenen der Welt. Ein Expertenteam aus fünf verschiedenen Fachgebieten in Wharton diskutiert hier eine der wichtigsten Fragen für ein Unternehmen der Gegenwart - die Sicherung der Wettbewerbsfähigkeit. Neueste Konzepte kreativer Strategien werden vorgestellt.
Front Jacket
Praise for WHARTON ON DYNAMIC COMPETITIVE STRATEGY
A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape.
--Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management Northwestern University
An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective.
--Don Lehmann, George E. Warren Professor of Business
Columbia University Graduate School of Business
Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading . . . An impressive book.
--Jon M. Huntsman Sr., Chairman and CEO, Huntsman Corporation
Provocative and meaningful . . . provides an excellent framework for formulating strategy.
--Sam Morasca, Vice President of Marketing, Shell Oil Products Company
A Rosetta stone for strategy. Read it and keep it by your side!
--Dale Moss, former director of worldwide sales, British Airways
Back Jacket
Praise for WHARTON ON DYNAMIC COMPETITIVE STRATEGY
"A valuable contribution, this insightful book makes it clear that strategy is not a one-time search for a sustainable competitive advantage, but a continuous monitoring of the environment, consumers, and competitors with the object of making the right moves in a dynamically changing competitive landscape."
--Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg Graduate School of Management Northwestern University
"An ambitious and welcomed effort at addressing strategy from an interdisciplinary perspective."
--Don Lehmann, George E. Warren Professor of Business
Columbia University Graduate School of Business
"Wharton on Dynamic Competitive Strategy weaves together an unprecedented interdisciplinary analysis of competitive strategies that any global manager should consider indispensable reading . . . An impressive book."
--Jon M. Huntsman Sr., Chairman and CEO, Huntsman Corporation
"Provocative and meaningful . . . provides an excellent framework for formulating strategy."
--Sam Morasca, Vice President of Marketing, Shell Oil Products Company
"A Rosetta stone for strategy. Read it and keep it by your side!"
--Dale Moss, former director of worldwide sales, British Airways
Author Biography
GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.
DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is a leading scholar in the field of competitive marketing strategy.
ROBERT E. GUNTHER was the coordinating writer for Wharton on Managing Emerging Technologies and Wharton on Dynamic Competitive Strategy.
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