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by Krista Neher (Author)
Visual Social Media Marketing is changing the way that we communicate online. This book will show you exactly how to harness the explosive growth of visual sites and social networks to get results for your business. Over the past few years, the web has become very crowded and social networks are even more cluttered. Visual images have emerged as an effective way to break through the clutter and reach your audience online. It isn't just about social media or social networks either. If you want your website or any of your online content to be shared or travel through the web, images should be at the forefront of your strategy. This book will share with you WHY images are so important as well as HOW to create a comprehensive image strategy for your business online. In addition, we'll also cover the key image tools and sites that can help your business grow. The tools that we'll cover in the book are: -Instagram: a leading mobile phone social network and image creation site -Image creation: strategies and tools to create amazing images Infographics: one of the best ways to share your story -Pinterest: the visual social sharing site that is taking the social media world by storm You will finish this book with not only a strategic understanding, but also a tactical plan for how you can grow your business by using visuals.
Author Biography
Krista Neher is the CEO of Boot Camp Digital, author of the bestselling Social Media Field Guide, Visual Social Media Marketing and the textbook Social Media Marketing: A Strategic Approach and an international speaker. Krista is a social media pioneer, having run one of the first successful corporate Twitter accounts - before social media was even a recognized phrase. Krista has deep roots in strategic marketing, having spent over 5 years working at Procter & Gamble on some of the biggest brand launches. Krista has helped leading organizations with their social media including Procter & Gamble, GE, Macy's, Google, Euro RSCG, Covidien and the United States Senate. She has also been a featured expert on CNN, NBC, CBS, the New York Times, Mashable and Wired Magazine. Krista is passionate about social media and created one of the first accredited social media certification programs in the world. She has trained thousands of businesses and hundreds of thousands of individuals in social media marketing. Krista is an active blogger, Tweeter and participant in social media and new technology, and is an advisor to a number of start-ups in the social media and technology spaces.
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