Visual Content Marketing: Leveraging Infographics, Video, and Interactive Media to Attract and Engage Customers - Paperback

by Stephen Gamble (Author)

Your ticket to generating better results through infographics

Visual Content Marketing is a more than just a guide to infographics. Written for business people dealing with complex offerings, this is a hands-on, in-the-trenches guide to leveraging this emerging medium to reach bottomline business goals.

Uniquely, this book addresses the full range of visual solutions, with an emphasis on using these products to create real business value. Inside, you'll learn the ins and outs of infographics, interactive pictograms, video, animations, data-driven visualizations, and other conversion-generating graphical content. Get inspired by the groundbreaking examples showcased here, and learn how to manage every aspect of visual content, from sourcing suppliers to leveraging content on the appropriate media platforms.

Author Stephen Gamble is a leader in visual marketing solutions, with over twenty years of experience in the industry. Thousands look to his firm, Frame Concepts, for insider tips on generating revenue with the help of innovative graphics. This insider knowledge is at your fingertips in Visual Content Marketing. To meet your demanding business goals, you need new ideas. This book will show you how to infuse visual content where and when it counts.

• Generate high-quality leads and revenue with infographics, video, data visualizations, and more
• Identify the visual marketing and engagement strategies that will work for your business
• Source and manage talented content suppliers who will deliver on your strategic vision
• Integrate eye-popping visual solutions to update your brand and achieve your business goals

Focusing on the visual is the secret to success in the effort to win customer engagement and attention. Visual Content Marketing is applicable to every business function and industry. With this book, you have the start-to-finish information you need to leverage visual solutions to great effect.

Back Jacket

A Framework for Picturing Your Business Solutions in Infographics

Visual Content Marketing demystifies the explosive and wildly successful trend driving real business value by amplifying business communications with infographics, interactive pictograms, animations, and data-driven visualizations.

Winning customer engagement and attention hinges on outstanding visual content, and in this authoritative guide by visual marketing solutions leader, Stephen Gamble, you become fully immersed in a lively mix of narrative and infographics explaining why visual solutions have emerged as steady contributors to achieving bottom-line business goals. He walks you through a logical framework for taking a visual-centric view of your business, including scoping a visual project, getting your team on board, and how to choose and manage a vendor. This book becomes part of your ongoing development and sets your course for growth by sharing imaginative, revenue-generating examples you can emulate and build on with the accompanying insider's perspective on why each one works the way it does. With this turnkey process for fleshing out the important information in your message, you can:

• Match the best visual marketing and engagement strategies with your business goals and values
• Update and refresh your brand with memorable, informative, and shareable visual solutions
• Reference an industry-specific collection of remarkable examples of visualizations from real businesses leading the way in visual communication

If your business relies on conversions, lead generation, and revenue expansion, you need Visual Content Marketing.

Author Biography

STEPHEN GAMBLE is the CEO and founder of Frame Concepts, a visual solutions company that provides business-driven visual solutions for some of the most innovative and demanding clients in the world.