Virtuous Cycles in Humanistic Management: From the Classroom to the Corporation - Hardcover

by Ricardo Aguado (Editor), Almudena Eizaguirre (Editor)

This volume is divided into three major parts, each of which symbolizes a new virtuous circle that is added to the previous one in order to foster the dissemination of humanistic management (HM) among corporations and social institutions. After an introductory chapter explaining the concept of humanistic management and the plan behind this research project, the first part of the book is devoted to education. The authors address pedagogical strategies that can be used in higher education to introduce students to HM.
In turn, the second part of the book focuses on the implementation of HM in corporations, while the third presents an approach for measuring and monetizing the social value generated by corporations through their economic activities. In the closing chapter, the editors illustrate how the three parts of the book can be combined to generate virtuous cycles in corporations.

Back Jacket

This volume is divided into three major parts, each of which symbolizes a new virtuous circle that is added to the previous one in order to foster the dissemination of humanistic management (HM) among corporations and social institutions. After an introductory chapter explaining the concept of humanistic management and the plan behind this research project, the first part of the book is devoted to education. The authors address pedagogical strategies that can be used in higher education to introduce students to HM.
In turn, the second part of the book focuses on the implementation of HM in corporations, while the third presents an approach for measuring and monetizing the social value generated by corporations through their economic activities. In the closing chapter, the editors illustrate how the three parts of the book can be combined to generate virtuous cycles in corporations.

Author Biography

Ricardo Aguado is an Assistant Professor at the University of Deusto Business School (Bilbao, Spain). He is the Principal Investigator of the research group Humanism in Management and Economics, recognized and funded by the University of Deusto. In this group, he has developed a line of research exploring the relationships between economic growth, sustainability (social, economic and environmental), human dignity and wellbeing, both at the macroeconomic level and at the company level.

He is one of the founding members of the Global Center for Sustainable Business at Deusto Business School. He is also the representative of the Business School in the PRME program of the United Nations and in the network of Jesuit universities in Spain (UNIJES) for the field of Catholic Social Thought. Prof. Aguado holds a PhD in Economics from the University of the Basque Country and has offered graduate, postgraduate and doctoral courses at various universities in the US, Latin America and Europe.

Almudena Eizaguirre is a Professor of Business Administration at the Marketing Department, University of Deusto, where she also Director of the Teaching Innovation Unit. Formerly she was Coordinator of the Executive and Coaching Skills Development Plan at the Faculty of Economics and Business Studies, Vice-Dean for Academic Staff and Head of the Marketing Department.

She has participated in several research projects such as the INSPIRA Project, funded by the Spanish Foundation for Science and Technology (FECYT) to promote a scientific, technological and innovation culture (2016). Further projects have focused on the contribution of leisure itineraries to satisfactory aging; skills development for entrepreneurship, European Commission. (2015-2016); and CREAM-Creative blended mentoring for cultural managers, funded by the European Commission (2011-2013).