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by Jason Dunn (Author)
"Unlimited" is an empowering story of an ordinary life suffocated by unrealised potential that unfolds as an extraordinary journey of personal transformation. The author's life story is marked by a pivotal decision at the age of 15, when he turned away from his boyhood dream of becoming a professional football player in England. Instead, he succumbed to cigarettes and alcohol, and often chose the easier road. For two decades, he carried the weight of "I could have", until, at 34, he embarked on a radical shift. Despite never having learned to swim or ride a bicycle, he resolved to qualify for the Hawaii Ironman World Championships. One simple choice to take the tougher road and face life's fears, set in motion the pathway to being unlimited. Along the way, it is littered with adversity, life-threatening accidents, and heartbreaking failures. His journey is an unvarnished narrative that resonates with anyone seeking transformation and offers a roadmap for achieving the unthinkable.
"Unlimited" invites readers to shed their limitations and embark on their own odyssey of self-realisation. Regardless of their current life stage or seemingly insurmountable goals, the book reassures that transformation begins with one pivotal choice. This choice can steer individuals towards the path of boundless potential and limitless achievements. The narrative underscores the power of seizing the present moment to trigger lasting change and divulges the daily practices that pave the way to becoming unlimited. The author's journey becomes a source of inspiration and guidance for readers to embark on their own transformative quests.
Born in the UK, before migrating to Australia at 17, Jason is an accomplished Artist, Leader, Founder, CEO, High-Performance Coach, Entrepreneur, Author, and Elite Ultra Endurance Athlete.
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
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STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
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