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by Alexander Muse (Author)
My name is Alexander Muse and over the past two decades, I have been building startups. My career resembles a roller coaster with unbelievable success combined with abject failures. This is the book I wish I had when I was in my twenties raising venture capital for my first startup. Take everything I share with a grain of salt and always get the advice of a great startup lawyer.
When I started my first venture-backed startup I hired the world's most famous startup law firm - Wilson Sonsini Goodrich & Rosati. The firm helped me get started, allowed me to bring my lawyer in-house, and even invested in our Series A. Eventually, I began working with a local startup law firm led by Kevin Vela, the managing partner of Vela Wood. I recommend Kevin without reservation.
When I was launching my first startup I met with almost a hundred venture capitalists and eventually raised millions in venture capital from various investors including George Soros. The national data center company that I built is now part of Equinix EQIX (NASDAQ) and continues to thrive to this day. Since then I have started several other companies including Architel, Fancast, ShopSavvy, and ViewMarket.
Along the way, I have mentored and advised scores of entrepreneurs and regularly write about my experiences in Forbes and on Substack. Throughout my career as an entrepreneur, I have made scores of mistakes, made and lost millions of dollars, and learned quite a lot about building high-growth startups. This book is primarily focused on providing first-time entrepreneurs with the tools they need to succeed.
The parody art featured in this book is part of an NFT project I launched during the pandemic lockdowns. Each piece is available for sale as an NFT on OpenSea. The Bonus advice is from ChatGPT as Elon Musk. I simply asked OpenAI's artificial intelligence chatbot to provide similar advice as if it were Elon Musk and cut and pasted the advice at the end of each chapter.
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All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
