✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by David Slattery-Christy (Author)
Traditional fairgrounds were the most popular and eagerly anticipated events in cities, towns and villages across the United Kingdom and especially so in the first half of the 20th century. In that inter-war era the music hall's dominance was starting to fade with the rise of cinema and radio becoming increasingly popular forms of entertainment. Nothing however replaced the joy and excitement of the annual fair arriving for two or three days each year. David Slattery-Christy's book gives us an insight into the life of his grandfather Reg Pratley, born in a small Berkshire village called Appleton near Oxford, who literally ran away to realise his dream to be a fairground showman. He worked and toured with the famous William (Billy) Nichols fairground empire and established himself as a Master Showman by the time of his death. It is also a fascinating insight into the life in those small rural communities of that period; a life that has now all but disappeared. Walter Edward Reginald Pratley, known to his family as Reg, was a Berkshire farm boy with a dream. He wanted to escape the everyday and experience adventure. Hearing stories of his families lost heritage as travellers from his grandmother Lucy Clemstone Pratley awoke his dream. When the fairground came to his village of Appleton near Oxford he befriended them and decided that the fair would never leave him behind again when they packed up and left.Fate, the Royal Navy, love and the Great War all stood in his way but he survived against the odds and managed to make his dream come true. During the 1920s and 1930s he became a respected Master Showman travelling for the famous William (Billy) Nichols and his fairground empire. His Gallopers were his pride and joy and he named the carved wooden horses after his children. His travelling circuit included London's Forest Gate and annual fairgrounds at Reading, Newbury, Swindon, Abingdon, Banbury, Stratford Upon Avon to name a few and of course Oxford's famous St Giles Fair.A few months prior to WW2 tragedy struck him and his family. Nothing was ever the same again. This is his story and a story of that time when the fairground reigned supreme for leisure and excitement and was eagerly awaited each year by thousands in towns and villages across the country.My grandfather's story is truly remarkable and is now preserved as part of fairground and social history from the early 20th Century.David is an award-winning playwright and author of several books and has worked on many theatre, musical theatre and film projects. His play on the life of preeminent Victorian music hall comedian titled 'Naturally Insane The Life of Dan Leno' had a successful tour and will have a West End showcase at the Criterion Theatre in 2021. He was also the Ivor Novello Consultant on the BAFTA and OSCAR winning Film Gosford Park.He studied for a BA (Hons) in Journalism at London's City University; a PGCE at Lancaster University and a Master of Arts in Scriptwriting (Dist) at the University of Central Lancashire. In addition to this he has undertaken Research and History courses at the University of Oxford.
- In stock, ready to ship
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>