✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Roland Ullrich (Author)
Keep your head in the game! Make smarter, confident trades in global markets
Trading is 80% psychology and 20% methodology. Trading Psychology For Dummies helps you develop the mindset you need to respond correctly in any market condition. Make more money on your trades as you develop mental strength, act confidently, and avoid the typical mistakes traders make when they don't understand their own minds. This book is for traders with any portfolio size and any risk tolerance. With the clear and easy approach that has made Dummies investing books so wildly popular, you can take your trading skills to the next level. When you stop underestimating how much your psychology governs your returns, you'll discover ways to tweak your own thought process for better trading results.
- Learn how human psychology influences decision making in financial markets and other areas of life
- Discover advice and techniques that you can try right away to make more rational trades
- Examine how institutional investors account for market psychology when they predict price movements
- Earn better returns with the perspective of veteran traders who apply psychology-based techniques daily
Trading Psychology For Dummies gives an edge to novice and experienced traders alike. Gain confidence and maintain a flexible and open mind when trading.
Back Jacket
Get inside your own brain to trade smarter
Financial markets are complex, dynamic, always unpredictable, and can throw anybody for a loop. Trading-Psychology expert Roland Ullrich offers critical advice and proven techniques to help interested traders better understand the markets, with practical takeaways that can be implemented immediately. You'll discover why self-analysis can be better than market analysis, how you can use your unique strengths and weaknesses to beat other traders, and what to do when fear and worry start to creep in. We'll even show you how you can recognize patterns and opportunities others might miss.
Inside...
- Secrets to superior trading
- Staying calm as markets move
- Avoiding decisions based on stress, fear, and biased ideas
- Your trading personality
- Common trading mistakes
- Recognizing when you're overloaded and stepping back
Author Biography
Roland Ullrich has worked for 20 years at investment banks in Frankfurt, London, and New York, including five years on Wall Street. For twelve years now, he has been coaching professional and private traders. He is also advising and lecturing on the topics of trading psychology and brain-friendly stock market strategies.
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>