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by Gabriel Weinberg (Author), Justin Mares (Author)
Most startups don't fail because they can't build a product.
Most startups fail because they can't get traction.
-Get targeted media coverage that will help you reach more customers
-Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates
-Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there's no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Author Biography
GABRIEL WEINBERG is the CEO & Founder of DuckDuckGo, the Internet privacy company and private search engine. He holds a B.S. with honors from MIT in Physics and an M.S. from the MIT Technology and Policy Program. Weinberg is also the co-author of Super Thinking.
JUSTIN MARES is the founder of two startups and the former director of revenue at Exceptional, a software company that was acquired by Rackspace. He lives in San Francisco, and on Twitter at @jwmares.www.tractionbook.com
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Return Eligibility
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