To the Desert and Back: The Story of One of the Most Dramatic Business Transformations on Record - Paperback

by Philip H. Mirvis (Author), Karen Ayas (Author), George Roth (Author)

"To the Desert and Back" ist eine spannende und gleichzeitig äu erst lehrreiche Geschichte über die Durchführung von umfangreichen Unternehmensveränderungen auf allen Ebenen. Sie erzählt, wie Tex Gunning, President von VdBN, einer 4 Mrd. Dollar Unternehmenseinheit von Unilever - (Firmenwert 66 Mrd. Dollar und Inhaber renommierter Marken wie Dove, Best Foods, Lipton Tea, Slimfast, etc.) - mit Hilfe einschneidender und innovativer Ma nahmen VdBN zum Marktführer gemacht hat. Die ideale Lektüre für alle Consultants, Führungskräfte und Manager, die Inspiration und Erkenntnisse aus der Praxis suchen. Mit einer Fülle von Best Practices.

Front Jacket

To the Desert and Back tells a fascinating story that those leading change at all levels should read. While the methods will surprise, perhaps even shock, the results in terms of personal growth and business growth are hard to ignore. In the midst of a huge, tradition-bound, multinational corporation, a small band of radical local business innovators have not only awakened a sleeping giant, they seem, at least so far, to have gotten away with it. My hat is off to Mirvis, Ayas, and Roth for digging into the 'concrete particulars' of large-scale change. For those who are tired of simplistic generalizations and formulas, this book will prove nourishment and inspiration.
--Peter Senge, author of The Fifth Discipline

To the Desert and Back is a marvelous leadership story, an inspirational way to teach and learn about change. Great leaders are great teachers. Tex Gunning and his team leaders demonstrate that convincingly and provide great lessons for those of us who wrestle with transformation and growth.
--Noel Tichy, professor at the University of Michigan Business School and coaut hor of The Cycle Of Leadership

This is a business story that talks to the heart. To the Desert and Back illuminates how tapping into 'heart intelligence' can speed and guide personal and organizational transformation. Make this book a part of your learning journey and you'll experience new possibilities for your organization and for yourself.
--Joe Jaworski, author of Synchronicity

The men and women of Van den Bergh have been among the trailblazers on Unilever's path to growth. Their successes-- and setbacks-- in energizing brands, launching products, exciting consumers, and growing their top line is what enterprise culture is all about. The emotional and spiritual aspects of their journey is what makes it all worthwhile.
--Antony Burgmans and Niall FitzGerald, chairmen of Unilever

Back Jacket

To the Desert and Back tells a fascinating story that those leading change at all levels should read. While the methods will surprise, perhaps even shock, the results in terms of personal growth and business growth are hard to ignore. In the midst of a huge, tradition-bound, multinational corporation, a small band of radical local business innovators have not only awakened a sleeping giant, they seem, at least so far, to have gotten away with it. My hat is off to Mirvis, Ayas, and Roth for digging into the 'concrete particulars' of large-scale change. For those who are tired of simplistic generalizations and formulas, this book will prove nourishment and inspiration.
--Peter Senge, author of The Fifth Discipline

"To the Desert and Back is a marvelous leadership story, an inspirational way to teach and learn about change. Great leaders are great teachers. Tex Gunning and his team leaders demonstrate that convincingly and provide great lessons for those of us who wrestle with transformation and growth."
--Noel Tichy, professor at the University of Michigan Business School and coaut hor of The Cycle Of Leadership

"This is a business story that talks to the heart. To the Desert and Back illuminates how tapping into 'heart intelligence' can speed and guide personal and organizational transformation. Make this book a part of your learning journey and you'll experience new possibilities for your organization and for yourself."
--Joe Jaworski, author of Synchronicity

"The men and women of Van den Bergh have been among the trailblazers on Unilever's path to growth. Their successes-- and setbacks-- in energizing brands, launching products, exciting consumers, and growing their top line is what enterprise culture is all about. The emotional and spiritual aspects of their journey is what makes it all worthwhile."
--Antony Burgmans and Niall FitzGerald, chairmen of Unilever

Author Biography

Philip Mirvis is an organizational psychologist whose research and practice concerns large-scale organizational change and its implications for a global workforce. He is the author of numerous books, including The Cynical Americans and Joining Forces, both from Jossey-Bass.

Karen Ayas is an author, educator, and research fellow at Erasmus University, Rotterdam, Netherlands, and partner in the Ripples Groups, a consulting practice specializing in growth strategies and change management.

George Roth is a consultant, author, and research associate at MIT's Sloan School of Management.