✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Travis Elborough (Author)
'Elegant and multi-focal. Glorious!' Simon Garfield
'It will make you look at specs with fresh eyes' New Statesman 'Lively, engaging and admirably wide-ranging' The Times 'Fascinating' Observer The humble pair of glasses might just be one of the world's greatest inventions, allowing millions to see a world that might otherwise appear a blur. And yet how much do many of us really think about these things perched on the ends of our noses? Through the Looking Glasses traces the fascinating story of spectacles: from their inception as primitive visual aids for monkish scribes right through to today's designer eyewear and the augmented reality of Google Glass. There are encounters with ingenious medieval Italian glassmakers, myopic Renaissance rulers and spectacle-makers, as well as the silent movie star Harold Lloyd, the rock'n'roller Buddy Holly and the full-screen figure of Marilyn Monroe. This is a book about vision and the need for humanity to see clearly, and where the impulse to improve our eyesight has led us.Back Jacket
The humble pair of glasses might just be one the world's greatest inventions, allowing millions to see a world that might otherwise appear a blur. And yet how much do many of us even really think about these things perched on the ends of our noses?
Through the Looking Glasses traces the fascinating true story of spectacles: from their inception as primitive visual aids to monkish scribes right through to today's designer eyewear and the augmented reality of Google Glass. There are encounters with ingenious medieval Italian glassmakers, myopic Renaissance rulers and spectacle-makers, as well as the silent movie star Harold Lloyd, the rock n roller Buddy Holly and the full-screen figure of Marilyn Monroe. This is a book about vision and the need for humanity to see clearly, and where the impulse to improve our eyesight has led us. 'Elborough is an elegant writer... lively, engaging and admirably wide-ranging' The Times 'Witty, enjoyable and illuminating' Business Post 'It will make you look at specs with fresh eyes' New StatesmanAuthor Biography
Acclaimed by the Guardian as 'one of the country's finest pop culture historians', Travis Elborough has been a freelance writer, author, broadcaster and cultural commentator for nearly two decades. Elborough's books include Wish You Were Here: England on Sea, The Long-Player Goodbye, a hymn to vinyl records that inspired the BBC4 documentary When Albums Ruled the World, in which he also appeared, and A Walk in the Park, a loving exploration of public parks and green space. Elborough regularly appears on Radio 4 and recently wrote and presented the five-part series, The Rise and Fall of the Antique, and is a frequent contributor to the Guardian and Observer, among other newspapers and magazines
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>