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by Gerry O'Brion (Author)
Learn the missing link to influence and closing sales in crowded, competitive markets.
The former Brand Manager of Coors Light reveals how they made over $1 Billion turning the mountains blue and how you can use the same strategies in your business.
Many companies in crowded, competitive markets struggle to stand out in the sea of sameness and close sales.
That's because there is a missing link to creating influential marketing and sales messages that most companies don't know about and almost none are using.
It's called your Because.
The Because Framework reveals why customers buy-and how to influence them to buy from you. It is the intersection of age-old advertising strategies and the science of decision-making, applied to today's toughest marketing and sales challenges. It draws from billion-dollar brand strategies, Harvard research,
and Nobel laureate work on influence, and results in practical application.
The Framework includes seven steps and answers the question: Why do people buy this vs. that, and how do we influence those choices? The book includes 17 techniques for creating your Becauses and over 40 case studies of companies that have done it.
In this book, Gerry O'Brion combines his years as a corporate executive with over a decade of real-world experience implementing the Framework in companies around the globe. His keynote address reaches thousands of CEOs, businesses owners, executives, sales professionals, franchisees, and marketers every year.
Companies who use the framework focus their messages, drive innovation, increase trust, generate more referrals and close more sales.
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Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
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We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
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Return requests must be made within 14 days of delivery.
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Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
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For hygiene and product integrity reasons, the following items are final sale once opened or used:
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Returns & Associated Fees
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Shipping Policy
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