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by Richard Cooper (Author), Steve From Accounting (Editor), Rollo Tomassi (Contribution by)
Most men today are sent off into society with a broken belief system, which they use to make choices that get them terrible results with life and women.
Men have been conditioned to be the quintessential "nice guy." They're trained to be overly humble, kind to a fault, and that just "being themselves" is enough to attract the women of their dreams. Men are told to believe that conventional masculinity is toxic, and to put women ahead of their own interests, passions, and purpose.
This has led to an entire generation of men forming very unhealthy attachments to women that they, unfortunately, often make the sole focus of their lives.
The No.1 best-selling self improvement book to levelling-up in life and with women has been updated. Do you really want to succeed in every area of your life?
If so, then this book explains:
- What the seven spokes of a high-value man are (and the importance of maximizing each of them).
- How to become one of the 20% of men women swipe right for in online dating.
- Why it's absolutely essential to get genuine burning desire from a woman who wants to date you (and willingly remain inside your frame).
- The top 21 red flags you need to spot in women for a long-term relationship.
- Answers 'why is dating hard for men these days.'
- Why smart men avoid marriage. And so much more.
The 2nd Edition of The Unplugged Alpha expands upon the concepts and experiences delivered in the original release, which has gone on to help over 200,000+ readers to focus on chasing excellence in their lives. In turn, giving them not only the cold, hard truth, but also the skills needed for choosing women that truly compliment them and their life vision.
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- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
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Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
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