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by George Place (Author)
A powerful argument for how to outperform as an underdog: optimize your story, relationships and performance to harness adversity.
People love a good underdog story - or at least, they say they do. But social support can be fleeting, and underdogs are often misunderstood. There are underdogs all around us, but we usually only hear the rare stories of extraordinary triumph. Many people never realize they're an underdog or their story goes untold and unsupported.
George Place knows about living through adversity. Raised on the road, living in cars, he and his five siblings suffered all the abuse his alcoholic father could dish out. Then a traumatic car accident at age seventeen added more trauma. However, those experiences never defined him. Instead, it encouraged him to explore the science of adversity and examine the lessons learned from his personal recovery. Now he shares these practical strategies and tactics with those who have their own traumatic experiences.
The Underdog Curve encourages you to embrace a new and meaningful underdog definition with a practical set of internal and external in-sights, models and frameworks intended to help you overcome your disadvantages and thrive. This roadmap is designed to help you evolve into the credible contender you were meant to be.
Readers will learn how:
- Disadvantage creates three distinct types of underdogs.
- To apply practical frameworks and navigate the Underdog Economy.
- To develop a powerful story, intentional relationships, and differentiated performance.
- To implement the 9 elements of underdog proficiency to renew your life.
Written for anyone who has lived through real adversity, The Underdog Curve is a practical guide that catapults readers to new heights of personal and professional progress.
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
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- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
