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by James Samuel Knox (Author)
A prize fighter does not punch his opponent until he is down and out, and then keep on striking him. He knows better. A carpenter does not hammer a nail after it is all the way in and clinched. If he did he would loosen it. Many a salesman pounds away to get an order after it has been thoroughly clinched in his prospect's mind. He sometimes talks the man into buying and then talks him out of it. Such a salesman fails without knowing why. He believes that no one could have obtained the order. He made the sale and lost it but does not realize it. -from "Chapter XVII: Resolve to Buy" The details change, but as anyone who has ever had to sell anything from widgets to ideas surely knows, human nature is the greatest obstacle to be overcome by the salesman. And human nature is the same today as it was in 1921, when this lost classic bible of salesmanship was first published. Expert seller James Samuel Knox explains: . fundamental factors in business, from economics of distribution to the psychology of business . the basic principles of salesmanship, including arousing interest, producing conviction, and creating desire . efficient & inefficient selling methods, from motives that move buyers to how not to sell . and more. OF INTEREST TO: sales and marketing specialists, students of human psychology American salesman and author JAMES SAMUEL KNOX (1872-1945) also wrote The Science of Applied Salesmanship (1911) and Salesmanship and Business Efficiency (1922).
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All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
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