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by Danilo Zatta (Author)
An incisive and accessible blueprint to pricing your company's products and services
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.
Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You'll learn things like:
- How to make smart and innovative pricing a core component of your next product offering
- How to distinguish between every new, future-oriented monetization approach
- Which factors to consider when you're choosing on a new pricing model for your most popular products
An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.
Front Jacket
Accelerate revenue and profit with innovative new pricing models
In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, veteran pricing and growth expert Dr. Danilo Zatta delivers an exciting and transformative roadmap to building an expansive competitive advantage in your organization with innovative pricing models. In this book, you'll discover how to choose the latest monetization approaches for your products and how to execute on the one that makes the most sense for you and your business.
You'll find explanations of freemium, subscription, and pay-per-use models, as well as cutting-edge systems like neuropricing. Rigorous and evidence-supported, The Pricing Model Revolution remains accessible to a business audience, avoiding needless jargon and academic-speak in favor of concrete and practical guidance you can rely on to immediately transform your company and generate more revenue.
A can't-miss pricing handbook for executives, managers, entrepreneurs, and sales team leaders, this book will also earn a place in the libraries of business leaders seeking new ways to drive top-line revenue and bottom-line profitability today.
Back Jacket
"There are many books on pricing. This is the best read for managers wanting a review of several innovative pricing methods. The book covers pricing off-line and on-line and by both buyer and seller"
--Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
Transform Your Firm With Profitable New Pricing Models
The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline presents an exciting discussion of familiar and novel pricing strategies with the potential to grow your company's revenue and build an enduring competitive advantage. Accomplished growth and pricing professional Dr. Danilo Zatta explores the ways to choose between the latest monetization approaches for your services and products and demonstrates how to execute the strategy that fits your business best.
The Pricing Model Revolution contains expansive descriptions of freemium, subscription, and pay-per-use models and many innovative techniques like neuropricing. The author delivers rigorous and evidence-backed info without unnecessary jargon. A high number of corporate case studies from different industries and geographies enrich the book. You'll get the practical and concrete advice you need to make immediate and lasting changes to the way your firm sells its products.
A must-read pricing handbook for sales team leaders, entrepreneurs, founders, executives, managers, and other business leaders as well as business students --The Pricing Model Revolution will revolutionize the way we price our products, forever.
Author Biography
DANILO ZATTA, PHD, MBA, is a world-renowned pricing expert and management advisor, with over 25 years' experience leading pricing, sales, revenue growth, and business transformation projects for blue chip corporations, SMEs and investors in Europe, North America, and around the world. He intervenes as key note speaker at leading universities and corporate events and also coaches C-levels on topline excellence. Dan received his doctorate in Revenue Management and Pricing at TUM Munich in Germany and holds an MBA from INSEAD in Singapore and France. His studies in Economics were completed at the UCD in Ireland and Luiss in Italy.
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