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by Kathy Taberner (Author), Kirsten Siggins (Author)
Author has developed an online presence with website www.instituteofcuriosity.com.
Facebookpage: https: //www.facebook.com/instituteofcuriosity
LinkedIn: ca.linkedin.com/in/kathytaberner and www.linkedin.com/pub/kirsten-siggins/b/8b7/385/
They have hosted a blog for over two years. They will turn excerpts from the book into blog posts and a link to buy the book. Will develop a guest pitch to provide to podcasters they have identified and create a presence on Goodreads.
Created a list of contacts to be accessed: a) Prominent and credible women leaders and mothers who will read and provide reviews for the book once completed. b) Media personnel, with focus on women as potential interviewers, specifically those who promote and/or write about women
Continue scheduling speaking engagements, targeting women's groups that focus on women in business, women as leaders, women as mothers, women and wealth, women in the arts, women in film etc., at meetings and conferences. They have several presentations scheduled for the next 6 months.
Will participate in two book launches in the US in Los Angeles and New York and two in Canada in Toronto and Vancouver.
Mother/daughter connection: The authors are looking at companies, bloggers, and organizations that share this mother/daughter interest with the idea of creating cross-promotions. Some blogs include: The Orange Rhino Challenge: 365 Days to Yell Less and Love More, Life with 2 Boys, Scary Mommy, A Cup of Jo, Positively Present.
Writing an article for an online yoga site that supports a holistic approach to wellness.
Partner with other JV Insiders: they are launching a partnership with 'Insiders' with MP3 offerings to support members of the dating community. Offer to carry out interviews on Internet radio, write articles for online journals, speak at online forums and in-person conferences. Identify and approach organizations focused on developing communication and/or leadership skills and coaching skills for managers, to create speaking opportunities and incorporate our book as a recommended reference for their courses.
Write articles and submit them to journals and marketing magazines. We will approach the Costco Connections Magazine where a link to our site would be provided.
Author Biography
Kathy Taberner and Kirsten Taberner Siggins are a mother/daughter executive coaching team and co-founders of the Institute of Curiosity. A longtime occupational therapist, Kathy has been a leadership development facilitator, trainer, and coach for the past ten years, while Kirsten has coached leaders in business world and in the entertainment industry (including AOL and Universal Studios). In 2014, they created the Institute of Curiosity to help individuals learn and practice a lifestyle of curiosity to build better personal and professional relationships. Kathy lives in the Okanagan Valley and Vancouver with her husband, and Kirsten lives in Los Angeles with her husband and two children.
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