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by Merve Emre (Author)
An unprecedented history of the personality test conceived a century ago by a mother and her daughter--fiction writers with no formal training in psychology--and how it insinuated itself into our boardrooms, classrooms, and beyond. The basis for the HBO Max documentary, Persona
The Myers-Briggs Type Indicator is the most popular personality test in the world. It is used regularly by Fortune 500 companies, universities, hospitals, churches, and the military. Its language of personality types--extraversion and introversion, sensing and intuiting, thinking and feeling, judging and perceiving--has inspired television shows, online dating platforms, and Buzzfeed quizzes. Yet despite the test's widespread adoption, experts in the field of psychometric testing, a $2 billion industry, have struggled to validate its results--no less account for its success. How did Myers-Briggs, a homegrown multiple choice questionnaire, infiltrate our workplaces, our relationships, our Internet, our lives?
Author Biography
MERVE EMRE is an associate professor of English at the University of Oxford. She is the author of Paraliterary: The Making of Bad Readers in Postwar America. Her work has appeared or is forthcoming in The New Yorker, Harper's Magazine, Bookforum, The New York Times Magazine, The Atlantic, The New Republic, The Baffler, n+1, and the Los Angeles Review of Books, where she is senior humanities editor.
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