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by Robert Bly (Author)
The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.
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Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy
In The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web.
While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:
- Websites
- Home pages
- Internet direct mail
- Banner ads
- Landing pages
- E-zines
- Web-based documents
- And more!
Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!
Author Biography
Robert W. Bly is an award-winning copywriter and consultant whose clients include IBM, AT&T, BOC Group, and other multinational organizations. One of the top copywriting experts in the world, Bly is the author of nearly fifty successful business and marketing books, including The Copywriter's Handbook, Internet Direct Mail, and Business-to-Business Direct Marketing. He is a winner of the Direct Marketing Association's Gold Echo Award, the Web Marketing Association's Standard of Excellence Award, and numerous other honors and awards.
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