✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Hilde Østby (Author), Matt Bagguley (Translator)
Readers of Susan Cain's Quiet and Daniel Pink's When will appreciate this passionate investigation into creativity and the human brain--from the perspective of an author investigating her own brain after a concussion.
Author and journalist Hilde stby was cycling to work one day when she crashed head-first into a stone bridge. At the hospital, she was diagnosed with a traumatic brain injury and prescribed rest and relaxation. But her brain was anything but restful: ideas for new writing projects popped into her head at a frenzied pace. Never before had she had so many 'aha' moments. But at the same time, simple tasks like walking through an airport felt impossible. Had the concussion made her--like the stereotype of the tortured artist--more creative but less able to function in society? Or was there something else at play? What makes a person creative, anyway?
In The Key to Creativity, stby takes readers on a deep-dive into why we are creative and what conditions must be present in order for us to make our best work: whether that be a painting, a piece of writing, or simply a good email. Using characters from Alice in Wonderlandfor inspiration, stby investigates why we have ideas that seemingly come out of nowhere, like the Cheshire Cat, and how we can quiet our inner critic, like the rule-obsessed Queen of Hearts. Along the way, she speaks with artists of all stripes and interviews psychiatrists and neurologists who specialize in understanding what happens in the brain when we are at our most creative. She discovers that having a tortured and lonely existence isn't necessarily conducive to producing great art--and that being able to complete a task, on time, and according to your and others' expectations, is as important as being able to think outside the box.
stby soon learns that she needs to make changes in her own life to recover from her brain injury and to give structure and life to her ideas. This engaging and groundbreaking book debunks the myth that you need to be a genius in order to be an artist or inventor. All you need is an idea and the tools to make your creative dream come true.
Author Biography
Hilde Østby is the coauthor of Adventures in Memory, and a novelist and journalist published to critical acclaim. She has a master's degree in the history of ideas and she lives in Oslo, Norway.
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>