The Gold Arc: A Study of the Jewellery Industry - Paperback

by Shantanu Rajguru (Author)

The 'The Gold Arc' identifies the gold and jewellery sector in the emerging economy of India among others, to communicate to its readers the business process at work. It discusses the complex regulatory landscape and the manner in which the industry is likely to evolve given the various challenges it is confronted with, which will help all the participants, actors, players and stakeholders, associated directly or indirectly with the jewellery industry globally. The notion, tone and reflections outlined in the book cuts across other sectors in the economy as well. This will assist the prospective foreign investors who have long term vision and interest in emerging India to set their targets understanding the origin and flow of policy changes in the form of GST, AML/CFT, FATF, Hallmarking and digital interventions sweeping the country. It will help the businesses to understand the required skill sets to build a successful company. The book will empower all Entrepreneurs who intend to improve and stay on top of their games. The service providers like banks, insurance, rating agencies, accountants and vendors will find the book extremely useful in understanding not only the working of the gems and jewellery sector but also of other sectors in reference to the policy flow and the challenges in Indian context. The book discusses the real challenges emanating from within and across borders that the small business owners can use to take their marketing game to the next level in the era of digitalization and online applications. The book simplifies and aims to improve the understanding of the business players so that they can focus on running the business. About the book 'The Gold Arc', it is a compilation of current selected themes that speak about physical gold and the jewellery industry in India. It struggles to connect some of the new regulatory and structural developments in the realm of financial matters in India that with digital technological interventions seem to be a distinct advantage in the future. The book explores the centrality of gold in the world monetary system, how the price of gold is decided, who fixes its price and what has prompted introduction of paper gold in India. Indians consider gold as a form of money, and jewellery a store of value that preserves wealth in difficult times. The book explores India's love for gold and jewellery, home to an exalted age old heritage that takes pride in her rich craftsmanship, and how the appetite for gold and jewellery remain sustained over the years despite of restrictive gold import policies. The book has three chapters. The first chapter on Philosophy of Gold and Jewellery investigates gold's role and function in world finance, India's love for gold embedded in tradition and culture, international price mechanism, export policy that influence India's growth and employment . It examines how Indians are constrained to adjust to their jewellery legacy and magnificence and seek for answers. The second chapter on Jewellery Matrix covers marketing strategies, future of manufacturing, available incentives to Micro Small Medium Enterprises, Lean manufacturing techniques, unique wage model, jewellery hallmarking, distribution channels, regulations like Beneficial ownership, legal person, AML/CFT, FATF, origin of GST and guidelines that impacts Indian jewellers . It is written in the form of individual essays that can stand on its own. The Third chapter scans for challenges in the Jewellery Industry from within, doing business in India digitally, the requirement of the jewellers to accommodate in the era of digitalization and role of rating agencies. It also looks at the coming opportunities in emerging markets and visualizes the future decade for the jewellery industry, which is poised to grow and alter the economics of emerging markets. The book studies the changes that are in progress both in consumer behavior and within the business.