The Filmmaker's Eye: The Language of the Lens: The Power of Lenses and the Expressive Cinematic Image - Paperback >
/ The Filmmaker's Eye: The Language of the Lens: The Power of Lenses and the Expressive Cinematic Image - Paperback

The Filmmaker's Eye: The Language of the Lens: The Power of Lenses and the Expressive Cinematic Image - Paperback

Regular price$70.36
/
(Tax included. Shipping calculated at checkout.)
✔ Authenticity Guaranteed — Verified Designer Goods
✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
Our authentication process ensures every item meets strict luxury verification standards. Learn more
Complimentary worldwide shipping on qualifying orders

by Gustavo Mercado (Author)

The Language of the Lens explores the expressive power of the camera lens and the storytelling contributions that this critical tool can make to a film project. This book offers a unique approach to learning how lenses can produce aesthetically and narratively compelling images in movies, through a close examination of the various ways lens techniques control the look of space, movement, focus, flares, distortion, and the "optical personality" of your story's visual landscape.

Loaded with vivid examples from commercial, independent, and world cinema, The Language of the Lens presents dozens of insightful case studies examining their conceptual, narrative, and technical approaches to reveal how master filmmakers have harnessed the power of lenses to express the entire range of emotions, themes, tone, atmosphere, subtexts, moods, and abstract concepts.

The Language of the Lens provides filmmakers, at any level or experience, with a wealth of knowledge to unleash the full expressive power of any lens at their disposal, whether they are shooting with state-of-the-art cinema lenses or a smartphone, and everything in between.

Author Biography

Gustavo Mercado is an award-winning independent filmmaker with well over a decade of experience as a writer, director, and cinematographer of narrative films. His first book in the Filmmaker's Eye series, "The Filmmaker's Eye: Learning and Breaking the Rules of Cinematic Composition", has been translated into French, Spanish, Chinese, Polish, Turkish, Portuguese, Japanese, and Korean, and is used by film programs at colleges and universities worldwide. He teaches cinematography, editing, screenwriting, and film production at Hunter College's Film & Media Studies Department in New York City.

Number of Pages: 196
Dimensions: 0.5 x 8.8 x 8.9 IN
Publication Date: July 24, 2019
  • In stock, ready to ship
  • Backordered, shipping soon
Shop with Confidence
  • ✔ Authenticity Guaranteed — Verified Designer Goods
  • ✔ Sourced from Authorized European/U.S. Luxury Distributors
  • ✔ Secure Checkout — SSL Encrypted Payments
  • ✔ Fast Global Delivery — 3–11 Business Days
  • ✔ Easy Returns on Eligible Items
  • ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
Verified Trust Rating: 91/100
Amazon American Express Apple Pay Bancontact Diners Club Discover Google Pay Mastercard PayPal Shop Pay USDC Visa SSL Secure
Amazon Pay Logo Fast checkout with Amazon Pay. Use your Amazon account to skip entering shipping or card info.
Trusted by discerning buyers worldwide — secure, verified luxury sourcing

AUTHENTICITY GUARANTEED

Reserved for you — complete your purchase to secure this piece.

Authorized Designer Inventory Secure & Encrypted Checkout Tracked & Insured Delivery

OFFICIALLY AUTHORIZED RESELLER

Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!

Independently verified for store quality and customer safety.
Trust score: 91/100

All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.

Learn how STORE 7994 authenticates luxury items

Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.

Shipping information

  • Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
  • Tracking available: DHL Express
  • Store 7994 Shipping policy
  • Global delivery in 3–9 business days (location dependent).
  • Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.

Every product we offer is:
Elevated · Intentional · Exclusive · Authentic

STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

Returns & Refunds

We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.

Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.

Return Window
Return requests must be made within 14 days of delivery.

Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.

Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.

Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:

• Underwear
• Fragrances
• Any worn or used items

Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.

If you receive a defective or incorrect item, please contact us and we will make it right.

International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.

Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.

Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.