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by Cara Alwill Leyba (Foreword by), Sharon Beason (Author)
According to the Small Business Administration, a little over 50 percent of small businesses fail in the first year. That's a scary number considering you're one of 400,000 small businesses that launch annually.
So what exactly does it take to launch a business? Successful businesses take time to plan EVERYTHING including: - what goes into their business name- protecting their digital presence
- selecting brand colors and fonts
- customizing the users' website experience
- servicing a specific target audience
- considering how the legal business structure will affect their bottom line
- giving thought to when they'll target and engage their audience online and offline
- and much more
And that's exactly what this book is all about It's a road map of all the essential steps to launching, operating, and growing your business successfully. Calling everyone who wants to start a business, is thinking about starting a business and needs hand-holding, or for anyone who already launched and may have skipped the basics... this book's back-to-the-basics content and step-by-step comprehensive and actionable "game plans" essentially tell you what to do every step of the way with planning and launching your small business-including what to do after the launch. The Entrepreneur's Startup Gameplan is a must-have for any woman in business. Filled with powerful punches of inspiration and practical, in-your-face advice, Sharon does a fantastic job at sharing her knowledge, inspiring readers, and telling it like it is." - Cara Alwill Leyba, Bestselling Author and Master Life Coach, www.CaraAlwill.com
Author Biography
Dubbed "Brooklyn's favorite entrepreneur" by L Magazine, invited by Girls Inc. of NYC to curate a Women's History entrepreneur workshop, named one of Instagram's 10 Top Accounts to Help Grow Your Career by She Leads Africa, known to "Help Female Entrepreneurs Thrive In Business" by Black Enterprise, author, holistic business strategist, serial entrepreneur, and national speaker, Sharon Beason knows what it takes and has helped hundreds of female entrepreneurs define, create, launch, and grow their brand strategically and successfully.
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
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- Global delivery in 3–9 business days (location dependent).
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Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
