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✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Jacqueline Lisk (Editor), Kathleen McDermott (Illustrator), Brian Jones (Author)
The power of positive publicity is one of the most underutilized and underrated tools available for business owners and/or aspiring entrepreneurs looking to start a business.
The 116-page DIY workbook empowers entrepreneurs and business owners by giving them the tools to leverage publicity as a means to increase sales, lure investors, attract new customers and build company culture.
The Do-It-Yourself Guide to Creating Positive Publicity is an active guide (not passive) filled with exercises, real-life success stories, and proven templates to teach you how to take your company to the next level of growth by tapping into the power of positive exposure.
This jargon-free, down to earth guide will take you through a 3-step process to build positive exposure that will grow your business and have you standing-out over competitors by the time you're finished.
What's inside:
- Patented 3-Step Process to Getting the Attention You Deserve
- Discover your strategy
- Activate your plan
- Measure, refine, and develop stamina
- Hands-On Exercises to Build Your Publicity Machine
- What Will Publicity Do For You?
- Your Company Repository
- Your Bucket List
- What Do You Want Attention For?
- Who's Attention Do You Really Want?
- Know Your Competitors
- Become a Story Teller
- Who's On Your List?
- Recognitions & Achievements
- 3 One-of-a-Kind, Industry Tested, Publicity Generating Templates
- Template #1: "Top 50 Most Popular Media Outlets WITH Contact Info"
- Template #2: "How to Write a Sticky Press Release"
- Template #3: "How to Pitch a Reporter"
- Everything You Need to Build Your Own Publicity Powerhouse
The Do-It-Yourself Guide to Creating Positive Publicity will allow you to save money by not having to rely on expensive PR agencies that overcharge and underdeliver. The workbook will turn you into your own PR pro and show you how addicting getting attention for your business can be.
If you're not exploiting this powerful tool, you're not giving yourself every opportunity to succeed. It's not rocket science and you don't need a marketing degree to understand the workbook.
Take advantage of the secrets and strategies Brian has used to secure top-tier media placements for 100% of his clients in outlets such as Forbes, Fortune, TechCrunch, Entrepreneur, BBC, Fox News, New York Post, San Francisco Chronicle and many more.
With his guidance, Brian's students have secured some of the most reputable awards in the United States, such as Forbes 30 Under 30, Ernst & Young Entrepreneur of the Year, Inc. Top Workplaces in the United States, Entrepreneur Magazine Top Company Cultures in the US, San Diego Union-Tribune #1 Top Workplace in San Diego County, San Diego Business Journal #1 Most Admired CEO, and Inc. 5000.
What people are saying:
"Brian was invaluable in getting us noticed right from the start. He helped us gain the interest of investors and win a bunch of awards, which continues to attract very talented and all-around good people to our team. He's played a big role in helping us grow one the top company cultures in our industry. I can't recommend Brian enough " - Stephan Goss, Forbes 30 Under 30 Winner, CEO of Zeeto
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- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
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Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
