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by Jeremy Haselwood (Author)
Written by a fundraiser for fundraisers.The Digital Fundraising Blueprint provides a one-stop resource for nonprofits to use when it comes to raising more money online. The strategies and tactics contained in this book are the exact same ones used by the author, a digital fundraising consultant, that helped raise over $100 million for nonprofits.
Now, you have access to the same tips and frameworks, which can power your nonprofit to do more good in the world. This book goes into detail about raising money via website content, email, social media, social media ads, search engine marketing, online display ads, mobile, and more! In addition, this book is loaded with tips that you can immediately put into place to incrementally generate more money for your nonprofit. What about Snapchat, Amazon Alexa, and Facebook Live? There are tips on those in this book as well. Looking for ways to incorporate digital with your direct mail fundraising efforts? That's in here too. For a beginner audience, it provides education on digital fundraising terms and marketing channels. For nonprofit leaders that may not be directly engaged with the digital efforts of its organization, this book will provide a baseline to understand the concepts and learn how to ask the right questions. For a more advanced digital fundraising audience, this book will include several tips for digital creative, testing ideas, donation page recommendations, and an overview of the digital fundraising ecosystem. The content of this book will spark ideas that will help you take your digital fundraising to the next level. In addition to providing information on what digital fundraising is and how to use it, this book also walks the reader through how to plan and organize your fundraising efforts. This is the most comprehensive book on the market about digital fundraising, based on real-life experience, not theories or second-hand knowledge. The following are topics covered in The Digital Fundraising Blueprint:- The Digital Fundraising Ecosystem Overview
- Digital Fundraising Components
- Your WebsiteWebsite Hierarchy of Content
- Website User Experience (UX)
- Website Branding and Positioning
- Website Email Capture Tips
- Donation Page Tips
- Website Content Tips
- Website Tracking & Analytics
- Website Search Engine Optimization (SEO)
- Website Privacy Policy, Terms & Conditions, and GDPR
- EmailEmail Acquisition Tips
- The Anatomy of a Fundraising Email
- Fundraising Email Tips
- Affirmation Email Tips
- CAN-SPAM Overview & Email Blacklisting
- Email List Hygiene
- Email Testing
- Email Design Tips
- Social Media Overview
- YouTube
- Snapchat
- Digital Media
- OverviewSearch Engine Marketing (SEM)
- Google Ad Grants
- Online Display Ads
- Social Media Ads
- Content Marketing
- Digital Integration with Direct Mail
- Mobile Fundraising
- Other Digital Fundraising Channels
- The Digital Fundraising Funnel
- Annual Digital Fundraising Planning
- Types of Annual Planning Assets
- How to Prioritize Your Digital Fundraising Channels
- Digital Campaigns Overview
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