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by B. Cunningham (Editor), M. Masters (Author), Andrea Oh (Author)
"The Business of Personal Training: Essential Guide for the Successful Personal Trainer" is a handbook for personal trainers looking to start, improve, or diversify their business. The information in this book constitutes over 15 years of experience in the fitness industry in an effort to help personal trainers avoid common pitfalls and mistakes that can destroy the business. This book goes beyond personal training certifications and program design and provides invaluable information on how to: 1. Structure and operate a business 2. Create brand value 3. Market and promote personal training services 4. Effectively sell and generate revenue 5. Drive referral business and customer loyalty 6. Expand and diversify the business "If you want to understand how a successful personal training business should run, read this book. Twice. Just like a great movie has twists and turns you don't notice until the second viewing, this book contains concepts that will require further digestion before it can be assimilated. While we all may change and evolve as industry professionals, the words of wisdom contained within these pages are (in my opinion) timeless." Jamie Atlas, Owner, Bonza Bodies Fitness
Author Biography
Andrea Oh has been actively involved in the fitness industry for over 15 years. Starting with a Bachelor of Physical Education degree from the University of Alberta, she has enjoyed working with leading fitness companies in club management, research and education development, marketing and brand development, and equipment manufacturing. She also started companies including private studios, technology companies servicing the fitness industry, and in the development of education and content for various fitness businesses. The culmination of her years in the industry led to the development of the fitness authority website, TodaysFitnessTrainer.com, where she is the acting Editor-In-Chief. THE BUSINESS OF PERSONAL TRAINING: ESSENTIAL GUIDE FOR THE SUCCESSFUL PERSONAL TRAINER, her first book, has been called "an incredibly valuable piece of writing" by Ken Courtright (NAVIGATING THE INTERNET MINEFIELD) and has been recognized as a "clear, concise and practical guide" by Rich Novelli. Watch for additional books in the series in 2014.
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