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by Paul Addison (Author), Jennifer Sondag (Author), Cherian Thomas (Author)
The Bloomberg Guide to Business Journalism provides students and professionals with the essential tools for reporting on companies, industries, financial markets, economies, banks, and government policies anywhere in the world. It illustrates how to chronicle capitalism for different audiences--from general consumers of business news to market specialists--and how to present compelling stories across print, web, video, and audio formats.
At the heart of the book are exercises and explanations that demonstrate the most appropriate ways to cover a range of business topics. For those looking to begin careers as business journalists, the guide offers step-by-step instructions for reporting and breaking news, emphasizing high standards for accuracy and fairness. Readers will learn key questions to ask when interviewing executives, how to interpret a company financial statement, why markets move, and much more. An engaging and easy-to-understand storyline set in a fictional "Businessworld" accessibly conveys key concepts. The book offers clear advice on reporting, writing, editing, and producing multimedia content for today's busy readers, listeners, and viewers. Chapters can be used for individual study or university instruction, and material can be customized for settings from a weeklong workshop to a full semester course. This authoritative book shows readers how to excel in business journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically.Author Biography
Paul Addison has worked at Bloomberg News in London since 1994 and is a coeditor of the latest edition of The Bloomberg Way: A Guide for Journalists. He is a founding member of Bloomberg News's Global Training team and has designed and run training courses for thousands of Bloomberg journalists.
Jennifer Sondag is the executive editor for Bloomberg CityLab in New York and previously held roles with newsroom teams responsible for training, standards, deals, retail, media, and technology. She was a coeditor of the previous two editions of The Bloomberg Way. Cherian Thomas has spent more than two decades at Bloomberg as a reporter, editor, and trainer in cities across India. He helped design and implement the ACJ-Bloomberg business journalism course at the Asian College of Journalism, and he has taught at colleges and universities as part of the Bloomberg Media Initiative Africa. Carolina Wilson has worked at Bloomberg News in New York since 2015 and is a senior reporter covering emerging markets. In addition to reporting on structured notes, oil markets, and exchange-traded funds, she also has a background in graphic design and visual storytelling.- In stock, ready to ship
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