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by Amy Ippoliti (Author), Taro Smith (Author)
Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers' repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you:
- plan dynamic classes, including engaging digital content- build a loyal student base and become more financially stable
- optimize your own practice
- maintain a marketing plan and develop a unique brand
- teach yoga to facilitate ease and inspire creative action in a troubled world
Author Biography
Amy Ippoliti is a pioneer of advanced yoga education who has written for numerous publications. She teaches online for Yoga International and has taught at Omega Institute, Esalen, Kripalu, and the Telluride Yoga Festival.
Taro Smith, PhD, is a health and wellness entrepreneur who has directed digital yoga and meditation content strategy for Yoga International, Gaia, Glo, and other platforms. Together, Ippoliti and Smith cofounded Vesselify, an online resource for yoga professionals. They live in Boulder, Colorado. AmyIppoliti.comVesselify.com
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