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by Kuaishou Research Institute the (Author)
From the creator of one of China's most rapidly growing apps comes the next evolution of social media: providing a voice--and subsequent business opportunities--to the digitally underserved
The Chinese app Kuaishou isn't just another large livestreaming platform competing with TikTok or Facebook Reels. What makes it different? Rather than focusing on the latest hot topic or celebrity publicity stunt, Kuaishou strives to ensure equitable access to the digitally underserved or neglected.
Kuaishou's founders' approach is working wonders. More than 300 million people use Kuaishou every day, and the platform enabled over 20 million people to earn income through e-commerce each year--and this book tells the entire fascinating story in the age of livestreaming.
The Age of Livestreaming describes the leadership vision of Kuaishou's founders--to enhance every person's unique sense of happiness--and shows how the rapid development of livestreaming has facilitated dynamic growth in e-commerce across a broad range of industries and products, particularly the fashion industry. It provides critical insights every business leader should be considering today:
- The Future of Livestreaming: Livestreaming is remolding supply chains, redefining products based on demand, and reforming and energizing businesses--and will result in the restructuring of many businesses and the creation of a new commercial entity.
- The Impact of Livestreaming: Livestreaming's chain--from consumers to livestreamers to products--is the most efficient transactional model. Livestreaming ecommerce will give rise to a more equal, friendlier, and trusting world, and it holds the potential to alleviate poverty and rejuvenate rural societies throughout the world.
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