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by Frank Pietrucha (Author)
This book recognizes that explaining what you do and why it's important drives funding, policy decisions, media exposure, public awareness, and customer adoption.
In our increasingly complicated and data-driven world, it takes a true genius to create, develop, and manage the complex technological systems and resources driving the marketplace. The good news is our schools are producing increasing amounts of these incredible brainiacs. The bad news is, they are often the only ones who can comprehend their accomplishment and why the world is better for it.
Therefore, the ability to communicate technical content to nontechnical listeners is a skill no techy can afford to not master. In Supercommunicator, learn how to:
- Distill details and data into big ideas
- Deliver meaning to audiences
- Use storytelling to captivate and educate
- Humanize content to make complicated ideas more tangible
- Layer harder ideas on top of easier ideas
- Strip away complex language, jargon, and acronyms
- Use analogies to explain unfamiliar areas
Your latest technical development deserves more funding, media exposure, and public awareness--but nobody understands what it means! Supercommunicator reveals how to make the complex comprehensible, and the dry deeply compelling.
Back Jacket
In our data-driven, technologically enhanced world, many new developments are so complex that only experts comprehend their nuances. But what the experts don't grasp is how to tell the world about them.
Supercommunicator supplies time-tested communication tips, big digital-era ideas, and real-life examples to help anyone deliver clear, persuasive messages that win hearts, minds, and budgets. This first-of-its-kind guide explains how to: * Distill details and data into big ideas * Deliver meaning to audiences * Use story-telling to captivate and educate * Humanize content to make complicated ideas more tangible * Layer harder ideas on top of easier ideas * Strip away complex language, jargon, and acronyms * Use analogies to explain unfamiliar areas By learning to grab attention and explain difficult ideas to nontechnical listeners, you'll master an important twenty-first-century skill--one that drives funding, policy decisions, public awareness, customer adoption, and your own career prospects. Advance Praise for Supercommunicator "From the brave new world of multimedia and infographics, to timeless lessons on finding a human voice and telling a compelling story, Frank Pietrucha's book is your modern primer in communication."-- Paul Smith, author, Lead with a Story "Supercommunicator ... emphasizes how dramatically the twenty-first century has changed the ways in which people hear and process information, and it guides us in how to adapt our communication styles for today's audiences." --Candace Fleming, CIO and VP of Technology, Columbia University Frank J. Pietrucha, president of Definitive Communications, has more than 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible. Connect with the author at: www.supercommunicator.com and facebook.com/SupercommunicatorAuthor Biography
FRANK J. PIETRUCHA, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible.
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