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by Jacqueline Lloyd Smith (Author), Andrea Brittain (Editor)
The stories in this book span the globe, providing the reader with a unique snapshot of our experiences applying LEGO(R) SERIOUS PLAY(R) (LSP) methods. The book starts in Denmark with an introduction of how the LEGO SERIOUS PLAY methodology was developed and received at the LEGO Systems Group, where it was in fact an intrapreneurial start-up. Then moving through countries, in alphabetical order, the book takes us to Africa. Facilitators are placing LEGO SERIOUS PLAY into the hands of young entrepreneurs who are making use of the method to combat the country's lack of resources. In Brazil, we see how people are using LEGO SERIOUS PLAY to build relationships, which is an important foundation of doing business in this creative culture. Taking a deep dive into the Great White North we explore Canada where we learn how LSP has been valuable in building confidence for decision-making. In China, the book explores the power of the LEGO(R) brand while considering the challenges in a culture where the teacher is usually the person who has all the answers and play is only for children. Then we go to Germany with a case study highlighting how LEGO SERIOUS PLAY is a powerful way to address conflicts and present new ways of thinking. The next chapter is set in Mexico, where people like to talk a great deal in meetings, but they are less keen to listen to others or make decisions. From there we go to Panama. We explore LSP's introduction to the country and its amazing success in a surprising field: professional athletics. We then travel to Spain where the culture embraces creativity, but in a very traditional sense. LEGO SERIOUS PLAY has managed to break through tradition in the areas of education and technology. The last chapter explores the application of LEGO SERIOUS PLAY in the USA, where it is being successfully used to create psychological safety; in LSP, no one person is the expert and everyone has an equal voice in the process.
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