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by Andrés Jorge (Author)
Este volumen es el primero de una serie sobre storytelling, que se plantea desde diferentes perspectivas el desarrollo de narrativas de organizaciones e individuos en diversos ámbitos de la comunicación de negocios, pero también en función de las relaciones personales y la búsqueda de conexión humana. En español, más que en inglés usamos la palabra storytelling para definir una manera de contar historias enfocada hacia un propósito que va más allá de divertir, entretener, educar. Aquí se trata de usar las estructuras narrativas para conectar con una audiencia y generar empatía. Desde el título relacionamos la palabra storytelling con el mundo de los negocios para llamar la atención del público mayoritario al que va dirigido. Pero en casi una década de impartir cursos y talleres, y el tipo de audiencias que asiste a sus conferencias y cursos de convocatoria abierta, demuestra el amplio rango de aplicaciones del storytelling. "Lejos de ser solo de interés para empresarios y emprendedores, o comunicadores profesionales, en estos siete años, desde que empecé a impartir cursos en 2014, el tema ha atraído a usuarios de todos los ámbitos". Por eso, este libro tan esperado y solicitado por tantos alumnos, que se convirtió en un compromiso obligado escribirlo", es a su vez un manual y bibliografía básica del curso taller homónimo, y se centra sobre todo en explicar, hacer consciente y dar estructura y finalidad a lo que alguna manera siempre todos los seres humanos realizamos día a día de manera inconsciente: contar historias.
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