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by Jay Morton (Author)
With four years in the Parachute Regiment, ten years in the SAS and two Everest summits to his name, no one is better equipped than Jay Morton to reveal what it takes to become the best of the best.
Soldier is Jay Morton's masterclass in mindset, strategy and excellence. Drawing on his extraordinary personal experience, it provides in-depth, comprehensive lessons and practical takeaways.
Whether serving as an elite soldier, training as a high-level shooter or becoming an expert in HALO (high-altitude, low-opening) and HAHO (high-altitude, high-opening) parachuting, Jay has always strived to be at the very top of the game.
More than most, Jay knows that military service develops skillsets you'd never dreamed of having, and which can be applied to our day-to-day lives. We are prone to underestimating ourselves, but physical and mental endurance and resilience - as well as realising our own full potential - are well within our reach.
Author Biography
After completing 14 years of decorated military service, Jay Morton is the latest addition to Channel 4's critically acclaimed TV series SAS: Who Dares Wins, having originally joined in January 2020. Throughout the course of his career Jay spent 10 years in the Special Forces (SAS) and 4 years in The Parachute Regiment. Jay is also an experienced mountaineer and has led expeditions to the summits of some of the highest mountains in the world including Everest, which he has climbed twice, and has gone onto launch the elite apparel brand Thrudark.
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Shipping information
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Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
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STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
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Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
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Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
