Social Media Data Mining and Analytics - Paperback

by Gabor Szabo (Author), Gungor Polatkan (Author), P. Oscar Boykin (Author)

Harness the power of social media to predict customer behavior and improve sales

Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses.

Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media - examples include Twitter, Wikipedia, Stack Exchange, LiveJournal, movie reviews, and other rich data sources. In it, you will learn:

• The four key characteristics of online services-users, social networks, actions, and content
• The full data discovery lifecycle-data extraction, storage, analysis, and visualization
• How to work with code and extract data to create solutions
• How to use Big Data to make accurate customer predictions
• How to personalize the social media experience using machine learning

Using the techniques the authors detail will provide organizations the competitive advantage they need to harness the rich data available from social media platforms.

Back Jacket

LEARN TO MINE SOCIAL MEDIA

DATA FOR A COMPETITIVE EDGE

Social media is a rich source of big data, so much so that 90% of Fortune 500 companies are investing in big data initiatives to help them predict consumer behavior. Knowing the most effective ways to mine social media data can help you acquire information that generates amazing business results.

Social media is unstructured, dynamic, and future-oriented. Effective, insightful data mining requires new analytical tools and techniques. Written by experts at social networking companies, Social Media Data Mining and Analytics provides a hands-on course that teaches you how to use state-of-the-art tools and sophisticated data mining techniques specifically geared to social media. It digs deeply into the mechanics of collecting and applying social media data to understand customers, define trends, and make predictions that can improve analytics for growth and sales.

You will discover how to make the most of data gathered from social media and other related rich data sources. You'll learn how to identify common patterns of online user behavior so you can independently build and apply predictive algorithms that exploit these patterns. Social Media Data Mining and Analytics will teach you:

• The four key characteristics of online services: users, social networks, actions, and content
• The data discovery lifecycle: data extraction, analysis, and visualization
• Techniques for using social media to make customer predictions and recommendations
• How to use distributed computing to efficiently process large amounts of social media data
• Solutions using code-level examples written in Python, R, and Scala

Author Biography

GABOR SZABO, PHD, is a Senior Staff Software Engineer at Tesla and a former data scientist at Twitter, where he focused on predicting user behavior and content popularity in crowdsourced online services, and on modeling large-scale content dynamics. He also authored the PyCascading data processing library.

GUNGOR POLATKAN, PHD, is a Tech Lead/Engineering Manager designing and implementing end-to-end machine learning and artificial intelligence offline/online pipelines for the LinkedIn Learning relevance backend. He was previously a machine learning scientist at Twitter, where he worked on topics such as ad targeting and user modeling.

P. OSCAR BOYKIN, PHD, is a software engineer at Stripe where he works on machine learning infrastructure. He was previously a Senior Staff Engineer at Twitter, where he worked on data infrastructure problems. He is coauthor of the Scala big-data libraries Algebird, Scalding and Summingbird.

ANTONIOS CHALKIOPOULOS, MSC, is a Distributed Systems Specialist. A system engineer who has delivered fast/big data projects in media, betting, and finance, he is now leading the effort on the Lenses platform for data streaming as a co-founder and CEO at https: //lenses.stream.