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by Charlie Arnot (Author)
This is a must read for those in the food system who are striving to understand those outside of it, and for those outside of it who want to know more about the stuff they put in their bodies and the food fight underway over what's healthy and responsibly produced.
Size Matters offers penetrating insight from someone who has a rare front row seat to the entire food system as a high-level consultant and advisor to ag producers, food processors, food retailers and governments.
Charlie's unmatched ability to connect the dots, examine motivations and clarify consequences produces ah-ha moments in every chapter for consumers and food producers.
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Despite food being safer, more affordable and more available than at any time in human history, consumers are increasingly skeptical and critical of today's food system. In Size Matters, Charlie Arnot provides thought provoking insight into how the food system lost consumer trust, what can be done to restore it, and the remarkable changes taking place on farms and in food companies, supermarkets and restaurants every day as technology and consumer demand drive radical change. The very systems and technologies that are mistrusted by consumers are driving a revolution that empowers individual consumers to find the perfect recipe of taste and nutrition to meet their specific needs and desires. Size Matters pulls back the curtain to examine the irony, competing priorities and new realities that shape today's food system.
Author Biography
Charlie Arnot is recognized as a thought leader in food and agriculture. He is highly regarded as both a writer and sought-after speaker who engages audiences across the globe. Charlie has more than 25 years of experience working in communications, public relations and issues management within the food system. He is the founder and president of Look East, an employee-owned public relations consulting firm. He also serves as CEO of the Center for Food Integrity, an international non-profit organization dedicated to building consumer trust and confidence in today's food system.
His commitment to excellence, innovation and integrity have positioned him as a trusted counselor to CEOs, government leaders and executives, and a respected industry advisor on critical issues within the food system. Clients and food and farm industry leaders seek his unique expertise in applying the peer reviewed trust model to help them build trust in their processes, products, people and brands.Charlie is frequently sought out by media for his insight on food and agriculture issues and has been quoted in the Wall Street Journal, USA Today, Forbes, Fortune, Time, NPR, CNBC, The National Journal, Entrepreneur, Yahoo Health, Huffington Post, Grist and dozens of trade publications globally.
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