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by Karim Zouak (Author)
This is the only book that explores a process and technique for developing creative ideas for short format video, whether online, in-store, or any other form of distribution. Learn to navigate the pitfalls and potential of briefs, treatments, concepts and scripts to ensure your creative idea is as strong as it can possibly be. Deep discussions of genre, form, medium and distribution offer a useful method of categorisation and insight into the creative implications of each. A must-have for anyone writing for video.
Author Biography
Karim Zouak is an award-winning writer, director and producer of film and television for almost 20 years. Working in both Canada and the United Kingdom, he has honed his craft as writer, director, supervising producer, editor and visual effects artist on commercials, television series, feature films and countless online videos for clients like MTV, Channel 4, Nike, Sony, Philips, Virgin, Blackberry, Unilever and Diageo. His work has been produced and seen internationally in multiple languages by millions of regular viewers, and developing strong creative work remains the heart of his dedication to the craft. In addition to this book, Karim actively discusses and develops his ideas on creative process and technique on his "Short Ideas" blog, located at ShortIdeasBlog.com.
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