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by Phil Singleton (Author), John Jantsch (Author)
Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet.
(NOTE: Dozens of renowned marketing, SEO and social media experts have endorsed this SEO book. You can read these expert testimonials and claim the free bonus offers that come with this book at SEOforGrowth.com)
SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years.
To grow your business in today's economy, you need a strong online presence. But what does that entail exactly?
Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results.
Many businesses and marketers toss up a brochure-style website, do a little social media and blog posting (if any), and think they're "doing SEO" - but that's not what it takes to get those coveted first page Google rankings.
No longer just another tactic, search engine optimization has become a full-blown channel on par with PR and advertising - one you can't afford to ignore. From website designers to business owners, marketers to entrepreneurs, everyone can benefit from understanding and applying SEO best practices.
John Jantsch, author of the best-selling Duct Tape Marketing and creator of the Duct Tape Marketing System(TM), and Phil Singleton, an experienced SEO consultant with years of experience at the local, regional, and national levels, have teamed up to provide you with the only Internet marketing guide you need. In SEO for Growth, they teach you how to leverage the new rules of search engine optimization to make sure your website gets found online. Jantsch and Singleton harness the knowledge they've acquired through years of experience and extensive research, explaining SEO in a direct and accessible manner, to help you navigate this complex technical terrain with purpose and ease.
SEO for Growth is Your One-Stop Digital Marketing Guide
The first part of the book provides an in-depth overview of search engines, algorithms, and design changes, so you can understand the way that Google "thinks." The book then takes you through the mindset and strategy you need to get SEO right and provides specific techniques that you can use at each stage of a new business: from finding the perfect match between the ideal customer and the market message (traction), to retaining customers and building relationships for growth (expansion); and leveraging the assets you build for payoff (conversion).
From this book, you'll learn how to:
- create and re-purpose content and plan an editorial calendar
- use different social media channels to generate engagement with your content
- build and manage your online reputation, plus handle negative reviews
- do quality link building without resorting to the shady practices Google now penalizes
- conduct keyword research to optimize your website and all of your content
- use pay-per-click advertising in the most cost-efficient way to get the biggest bang for your buck
- build a revenue generating website that will help power your company's growth for years to come
Whether you want to adapt your small business to the digital age or you're a marketer figuring out how to help your clients online, this indispensable guide has everything you need to plan and implement the right SEO strategy for your business.
After you buy this book, be sure to visit the SEO for Growth website (SEOforGrowth.com) to claim and download the 3-eBook bonus pack on Local SEO, Traffic Generation Tactics, and WordPress Website Optimization, as well as special offers and discounts on various SEO tools, webinars and services.
Author Biography
JOHN JANTSCH
John Jantsch has been called the World's Most Practical Small Business Expert for consistently delivering proven real-world, small business marketing ideas and strategies.
He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
He is a veteran speaker and workshop leader with over 500 successful events under his belt.
His blog was chosen as a Forbes favorite for marketing and small business and his podcast, The Duct Tape Marketing Podcast - a top-ten marketing show on iTunes - was called a "must listen" by Fast Company magazine.
Huffington Post calls John one of the top 100 "Must Follow" on Twitter, and Forbes named Duct Tape Marketing (www.ducttapemarketing.com) one of the 100 Best Websites for Entrepreneurs.
He is the featured marketing contributor to American Express OPENForum and is a popular workshop and webinar presenter for organizations such as American Express, Intuit, Verizon, HP, and Citrix.
John's practical take on small business is often cited as a resource in publications such as the Wall Street Journal, New York Times, and CNNMoney.
PHIL SINGLETON
Phil Singleton is a self-described "SEO grunt" obsessed with tweaking websites for search engine optimization and functional performance. He is a Duct Tape Marketing Certified Consultant and holds a B.S. in Finance from Fairfield University, as well as an MBA from Thunderbird, The Graduate School of International Management in Phoenix, Arizona.
Phil is a co-author of the award-winning, Amazon best-seller "The Small Business Owner's Guide To Local Lead Generation" and author of the Amazon best-seller "How To Hire A Web Designer: And Not Get Burned By Another Agency."
In addition to providing inbound marketing consulting services to companies across the United States Phil provides custom SEO-friendly websites under the brand Kansas City Web Design(R) at KCWebDesigner.Com and online marketing and search engine optimization services under the brand Kansas City SEO(R) at KCSeoPro.com.
Phil is an active blogger, and his content has been featured at Duct Tape Marketing, Freshbooks, SEMRush.com, Ahrefs.com, AdvancedWebRanking.com, WebDesignerDepot.com, and many local Kansas City and Midwest regional print publications and media sites.
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Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
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• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
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Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
