✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Donna L. Armstrong (Author)
Our large human brains evolved some 1.8 million years ago to facilitate social cohesion in small groups, supporting higher-order thinking as well as emotional cooperation as a survival strategy. But when written symbolic language, which developed as a result of agriculture and complexity, made possible the abstract group identity known as "the public," we were seduced by collective support of the public identity to engage in environmentally maladaptive group "fictive play."
In Seducing Ourselves, you will encounter a wide range of intriguing concepts and ideas concerning complex societies, connecting together a vast multitude of topics-from evolutionary neurobiology and social psychology to the billions of US tax dollars that are going to the energy-intensive agricultural industry to produce the comfort foods behind the obesity epidemic.
An epidemiologist by profession, Donna L. Armstrong's theories are distinctive within the fascinating literature of complex social collapse in making the important distinction between collective behavior and individual choice, and in the use of the United States as a case study to illustrate the stages of complex development and decline.
A provocative yet hopeful "slow read," Seducing Ourselves is an enormously important work for the sustainability and "transforming communities" movements.
Author Biography
Donna L. Armstrong spent more than fifteen years as a professor of epidemiology and public health. With a specialized understanding of the distinction between individual behaviors and public identity, she has focused her teaching and research on social change and sustainability.
Her expertise in epidemiology provides her with a knowledgeable basis for identifying society's vulnerabilities to disease epidemics, changing life expectancy, and mortality patterns so they can be anticipated and perhaps prevented in the transition from today's complex society to a simpler social system. This transition is the subject of her fascinating book, Seducing Ourselves: Understanding Public Denial in a Declining Complex Society, in which she argues that humans must make the choice of dismantling complexity to avoid social collapse.
Dr. Armstrong is currently moving from being a full-time professor to creating and maintaining a sustainable farm in Kentucky, where she has lived for the last three years.
- In stock, ready to ship
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.