Rippling - Hardcover

by Beverly Schwartz (Author), Bill Drayton (Foreword by)

Principles for driving significant change throughout an entire system

Drawing on the knowledge and experience of working with hundreds the world's top social change leaders in all fields, Beverly Schwartz presents a model for change based on five proven principles that any individual leader or organization can apply to bring about deep, lasting and systematic change. Rippling shows how to activate the type of change that is needed to address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times.

These actionable principles are brought to life by compelling real-life stories. Schwartz provides a road map that allows anyone to become a changemaker.

• Presents some of today's most innovative and effective approaches to solving social and environmental challenges
• Offers a vision of social entrepreneurs as role models, catalysts, enablers and recruiters who spread waves system changing solutions throughout society
• The author offers a model of change that begins with the end result in mind
• First book from an insider at Ashoka, the foremost global organization on social change through social entrepreneurship

Rippling clearly demonstrates how and when empathy, creativity, passion, and persistence are combined; significant, life-altering progress is indeed possible.

Front Jacket

How can we address the critical challenges that threaten to destroy the foundations of our society and planet in these increasingly turbulent times?

Rippling reveals proven principles that drive significant change and draws on Beverly Schwartz's vast knowledge and experience of working with hundreds of the world's top social change leaders. Schwartz is vice president at Ashoka, the global organization that works to ensure that social entrepreneurs and their innovations inspire a generation of changemakers to help sustain and support large scale social change. In this groundbreaking book, she presents a time-tested model that any individual leader or organization can apply to bring about deep, lasting, and systematic change, based on five principles:

• Restructure Industry Norms
• Change Market Dynamics
• Use Market Forces to Create Social Value
• Advance Full Citizenship
• Cultivate Empathy

These actionable principles are brought to life by the book's compelling stories of everyday people who have made real changes around the globe. Throughout the book, Schwartz provides a blueprint to demonstrate how anyone, anywhere, can become an effective changemaker.

As Schwartz explains, the next-generation changemakers are in many ways the champions of this movement: the corporations that embrace new and more sustainable ways of doing business; the donors who want their money to effectively and ethically impact people's lives; and the citizens who are trying to make a better life for themselves, their families, their neighbors, and their communities.

Rippling presents some of today's most innovative and effective approaches to solving social and environmental challenges, and clearly demonstrates that when empathy, creativity, passion, and persistence are combined, significant, life-altering progress is indeed possible.

Author Biography

Beverly Schwartz is vice president of global marketing at Ashoka, the world's largest association of leading social entrepreneurs. Schwartz is an "entrepreneurial" behavioral scientist and has made her career in the field of social marketing. She has devoted her career to working on some of the world's most challenging societal issues, including smoking and drug prevention, gender equity, educational and environmental reform, and HIV/AIDS awareness and prevention. She holds an MS degree from Queens College, City University of New York. Please visit her at www.changemakers.com/Rippling.