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by Harvey Kern (Author)
La T cnica de Ventas nace para ser una gu a pr ctica y til en el sector de ventas.
A trav s del estudio de algunas palabras precisas (vs palabras equivocadas) y el an lisis de comportamientos espec ficos a tomar delante de nuestro cliente potencial el vendedor aprende, (gracias a la lectura de este libro) c mo convertirse en un verdadero profesional en el campo.
Neuro Linguistic Programming ser el hilo conductor de los conceptos y frases sobre los que, nuestro lector tendr que morar para que ese proceso de cambio (necesario) pueda tener lugar en l con el fin de asegurar la consecuci n de sus metas.
Gracias al PNL, y a las t cnicas aqu presentadas, quedar claro para el lector la importancia de la reprogramaci n ling stica (y m s tarde de la mental) que es, hoy en d a, la nica disciplina capaz de cambiar para mejor la calidad de vida profesional, el trabajo y la vida privada de las personas.
Estos ser n a veces temas m s gen ricos (como el poder impulsor de credibilidad), a veces m s espec ficos (como las nociones te ricas de Marketing y las leyes inmutables de Marketing); entendida como la ley m s poderosa del Universo y el poder infinito de la mente.
Tambi n aprenderemos que el estilo que debe tener el vendedor profesional, y con el que debe diferenciarse del resto, no ser m s que el resultado final de un proceso de cambio importante, en el que se estructurar su identidad, en todo su complejo, sus fortalezas y debilidades.
El vendedor profesional que lee este libro habr aceptado, antes que nada, que no hay ning n comportamiento que se desuna del lenguaje Que para reprogramar su cerebro tendr que empezar de reprogramar su lenguaje a trav s del cual se comunica, a s mismo, a su experiencia del mundo.
En este punto, mi querido lector, s lo tienes que navegar por estas p ginas para profundizar (desenfadado en la medida de lo posible) en el mundo de la Programaci n Neuro Ling stica aplicada a las ventas; aprender con conciencia todos las Estrategias que esto sugiere y permitir que el cambio m s profundo suceda en ti reproduciendo ("modelando") los comportamientos de las personas exitosas; hazlo con el fin de crear una nueva "capa" de experiencia.
Sin embargo, no olvides anotar en este estudio los pasos que considerar s m s apropiados para tu entrenamiento y recuerda tener siempre en cuenta que:
"Las condenas determinan las acciones. Las acciones determinan los resultados que obtienes y los resultados determinan las creencias que creas".
Recu rdalo en cualquier momento o circunstancia, de aqu en adelante, te encontrar s a ti mismo.
Que tengas una buena lectura.
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