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by Robert Cialdini (Author)
Cu les son las t cnicas empleadas por los mejores para persuadir?
Qu elementos de la comunicaci n hacen que se conquiste a una audiencia?
Cu les son los momentos fundamentales en cualquier argumentaci n?
Robert Cialdini nos revela las estrategias de persuasion m s efectivas, partiendo de la base de que las personas m s persuasivas no lo son solo por lo que dicen, sino sobre todo por lo que hacen en los momentos previos al mensaje, «el momento justo para el cambio . Dichas personas preparan a su audiencia para que sea receptiva, atraen su atenci n hacia determinadas cosas y obvian otras.
Robert Cialdini offers here the most effective persuasion strategies, beginning with the premise that the most persuasive people are not only persuasive for what they say, but most importantly for what they do in the moments prior to delivering the message. Those people prepare their audience to be more receptive to the message, they guide the audience's attention to see what they want them to see, and avoid others.
With Per-suation, you will learn to grasp your audience's attention, take advantage of the perfect moment in order to have, and retain, influence over them
Author Biography
Robert Cialdini, profesor emérito de psicología y marketing de la universidad estatal de Arizona, goza de un amplio reconocimiento internacional como experto en persuasión y negociación. Su decisiva teoría de la influencia, que elaboró a lo largo de años trabajando de incógnito en los más diversos empleos y asistiendo a cursos de formación en ventas, constituye la base de su libro Influencia, traducido a treinta idiomas y del que solo en Estados Unidos se han vendido más de dos millones y medio de ejemplares.
También es autor de los libros The Small BIG: Small Changes That Spark Big Influence y ¡Sí! -junto con Noah J. Goldstein y Steve J. Martin- que desvela a través de cincuenta consejos cómo la persuasión y la influencia pueden ayudar a alcanzar nuestros objetivos.- ✔ Authenticity Guaranteed — Verified Designer Goods
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