✔ 100% Money-Back Guarantee on Eligible Items
✔ Prices Displayed in Your Local Currency
✔ Final Price = No Surprise Import Fees
✔ Complimentary Insured Worldwide Shipping on Qualifying Orders
✔ Select Collector & Specialty Pieces May Require Secured Delivery Handling
by Joanna Gavins (Author)
Joanna Gavins presents some of the newest and most influential ideas in cognitive psychology and cognitive linguistics through clearly explained, practical analyses of the work of some of the most popular and celebrated poets currently writing in the British Isles. Through analysis of works by Jo Bell, Simon Armitage, Sinead Morrissey, John Burnside, Alice Oswald and Kate Tempest she demonstrates the practical use of cognitive frameworks as a means of understanding poetry and its effects. Gavins examines cutting edge concepts in cognition including world-building, conceptual integration, embodiment, and distributed cognition and develops our understanding of key notions in poetics such as poetic metre, performance, metaphor and intertextuality.
Each chapter of the book addresses a central poetic notion or feature of poetic style from an innovative cognitive perspective, shedding new light on established ideas about poetic creativity and language.
Back Jacket
'Great poetry places on-stage the powers and limits of human thought. Time and space, intertextuality, presence and absence, performance, metaphor: Joanna Gavins investigates masterfully what the poetry of our day teaches us about the human mind.' Mark Turner, Case Western Reserve University Poetry in the Mind is the first book-length cognitive analysis focused entirely on 21st century poetic texts and their conceptual effects. Addressing central poetic notions or features of poetic style from an innovative cognitive perspective, the book sheds new light on established ideas about poetic creativity and language. It acts as a showcase both for cutting-edge cognitive research and for the linguistic creativity of renowned poets such as Simon Armitage, Jo Bell, John Burnside, Sinéad Morrissey, Alice Oswald, and Kate Tempest. Joanna Gavins is Chair in English Language and Literature at the University of Sheffield, where she teaches courses in cognitive linguistics and stylistics.
Author Biography
Joanna Gavins is Chair of English Language and Literature at the University of Sheffield. Joanna's publications include Poetry in the Mind (EUP, 2020), Reading the Absurd (EUP, 2013) and Text World Theory: An Introduction (EUP, 2007). She is also co-editor of World Building: Discourse in the Mind (2016) and Cognitive Poetics in Practice (2003). She has published widely on stylistics, cognitive poetics, literary absurdism and contemporary poetry, and has presented her work around the world.
- In stock, ready to ship
- ✔ Authenticity Guaranteed — Verified Designer Goods
- ✔ Sourced from Authorized European/U.S. Luxury Distributors
- ✔ Secure Checkout — SSL Encrypted Payments
- ✔ Fast Global Delivery — 3–11 Business Days
- ✔ Easy Returns on Eligible Items
- ✔ 100% Money-Back Guarantee — Full Refund if Not Satisfied
AUTHENTICITY GUARANTEED
Reserved for you — complete your purchase to secure this piece.
OFFICIALLY AUTHORIZED RESELLER
Discover Officially Authorized Authentic Items at STORE7994.com - Certificates Available on Request!
Independently verified for store quality and customer safety.
Trust score: 91/100
All designer items offered by STORE 7994 are sourced from trusted luxury distributors and verified through independent authentication services.
Learn how STORE 7994 authenticates luxury items
Guaranteed Authentic — Includes Brand Documentation & Third-Party Verification Options.
Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.

Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
>