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by David Yule (Author)
Author Biography
David Yule is a motivational speaker with a world-wide reputation. He has been involved in Sales, Sales Management and Training for over 30 years. He has wide experience in a variety of industries including, Retail Operations, the Financial Sector, the Automotive Industry, Distribution and the Legal Sector. An accomplished speaker David has presented to large groups in the UK on behalf of the Institute of Sales and Marketing and recent speaking contracts have been in Switzerland, Brazil, Australia, New Zealand, Mauritius, Hong Kong, The Caribbean, Poland, Romania, Portugal, Kuwait and Dubai. David qualified with a BSc in Psychology. He also qualified as an Associate of the Chartered Insurance Institute and is a Fellow of the Institute of Sales and Marketing Management. He is an avid reader of business books particularly those focussing on buying patterns and increasing sales. David's first book 'Emotional Selling' was followed by 'Practical Selling' which focuses on 87 practical tips for increasing turnover and profit. 'Ditch the Discounts' is designed to help CEO's to build a company that can avoid discounting despite the competition. 'Plain Selling' is a no-nonsense guide to selling from a buyer's perspective. David has developed and delivered training courses, which are based on the psychological needs of buyers and the buying process. His motivational courses helps delegates to learn in a way that gives maximum impact. He has also developed an assessment tool to assist in recruiting and training salespeople. The basis of the tool shows that the conventional approach to sales training is flawed. It normally comes from a belief that there is a correct way to sell and if the correct process is followed more sales will result. The Selling Style Assessment Tool shows there are many ways to sell and being better using your own style is more successful than learning someone else's style. There are a few words that typify David's approach; 'there is nothing common about common sense' and 'the obvious isn't always apparent'.
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Shipping information
- Free Shipping* on all orders over $300 USD to most countries* Estimated delivery: 2-5 business days Mon-Sat to U.S., CA, EU etc.
- Tracking available: DHL Express
- Store 7994 Shipping policy
- Global delivery in 3–9 business days (location dependent).
- Free Worldwide Shipping $300+. International duties & VAT are calculated by destination country and may be collected upon delivery. UK orders are subject to 20% import VAT upon delivery.
Our innovation isn’t just in the brands we carry — it’s in the way we connect them. From our automation engine that keeps collections globally updated to our commitment to authenticity-first presentation, STORE 7994 exists where timeless design meets modern precision.
Every product we offer is:
Elevated · Intentional · Exclusive · Authentic
STORE 7994 is an authorized reseller of luxury fashion houses. Certificates and proof of authenticity are available to brand owners and partners upon request.
Returns & Refunds
We want you to shop with confidence at STORE 7994. If your purchase does not meet expectations, eligible items may be returned under the conditions below.
Return Eligibility
Items must be unused, unworn, and in original condition with all tags, packaging, and accessories included. Items showing any signs of wear or damage will not be accepted.
Return Window
Return requests must be made within 14 days of delivery.
Return Shipping
Customers are responsible for return shipping costs unless the item is defective, damaged, or incorrect.
Luxury Items
Items valued over $1,000 may be subject to a 7% restocking fee upon approved return.
Non-Returnable Items
For hygiene and product integrity reasons, the following items are final sale once opened or used:
• Underwear
• Fragrances
• Any worn or used items
Made-to-Order Items
Custom-designed products, including STORE 7994 hoodies, are made exclusively for each customer and are final sale. These items are not eligible for return or exchange unless defective or incorrect.
If you receive a defective or incorrect item, please contact us and we will make it right.
International Shipping & Duties
Many of our products ship directly from trusted international partners. Any applicable customs duties or import taxes are calculated at checkout and are non-refundable, even if the item is returned.
Returns & Associated Fees
All approved returns are subject to a $24 return processing fee. For international orders, duties, taxes, and return fees will be deducted from the original payment.
Shipping Policy
Complimentary shipping is offered on orders over $300. Orders below this threshold are subject to standard shipping rates at checkout.
