Pensar Rápido, Pensar Despacio / Thinking, Fast and Slow - Paperback >
/ Pensar Rápido, Pensar Despacio / Thinking, Fast and Slow - Paperback

Pensar Rápido, Pensar Despacio / Thinking, Fast and Slow - Paperback

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by Daniel Kahneman (Author)

Un apasionante recorrido por el funcionamiento de la mente de la mano del padre de la psicolog a conductista y premio Nobel de Econom a en 2002: Daniel Kahneman.

Daniel Kahneman, uno de los pensadores m s importantes del mundo, recibi el premio Nobel de Econom a por su trabajo pionero en psicolog a sobre el modelo racional de la toma de decisiones. Sus ideas han tenido un profundo impacto en campos tan diversos como la econom a, la medicina o la pol tica, pero hasta ahora no hab a reunido la obra de su vida en un libro.

En Pensar r pido, pensar despacio, un xito internacional, Kahneman nos ofrece una revolucionaria perspectiva del cerebro y explica los dos sistemas que modelan c mo pensamos. El sistema 1 es r pido, intuitivo y emocional, mientras que el sistema 2 es m s lento, deliberativo y l gico. Kahneman expone la extraordinaria capacidad (y tambi n los errores y los sesgos) del pensamiento r pido, y revela la duradera influencia de las impresiones intuitivas sobre nuestro pensamiento y nuestra conducta. El impacto de la aversi n a la p rdida y el exceso de confianza en las estrategias empresariales, la dificultad de predecir lo que nos har felices en el futuro, el reto de enmarcar adecuadamente los riesgos en el trabajo y en el hogar, el profundo efecto de los sesgos cognitivos sobre todo lo que hacemos, desde jugar en la Bolsa hasta planificar las vacaciones; todo esto solo puede ser comprendido si entendemos el funcionamiento conjunto de los dos sistemas a la hora de formular nuestros juicios y decisiones.

Al implicar al lector en una animada reflexi n sobre c mo pensamos, Kahneman consigue revelar cu ndo podemos confiar en nuestras intuiciones y cu ndo no, y de qu modo podemos aprovechar los beneficios del pensamiento lento. Adem s, ofrece ense anzas pr cticas e iluminadoras sobre c mo se adoptan decisiones en la vida profesional o personal, y sobre c mo podemos usardistintas t cnicas para protegernos de los fallos mentales que nos crean problemas. Pensar r pido, pensar despacio cambiar para siempre nuestra manera de pensar sobre c mo pensamos.

Rese as:
«Los m s entusiastas lo comparan con Galileo y Darwin. - El Mundo

«Considerado uno de los mejores libros de 2011 por The New York Times, The Economist o The Wall Street Journal, Kahneman revela cu ndo debemos confiar en nuestras intuiciones para aprovechar los beneficios del pensamiento lento. - El Economista


ENGLISH DESCRIPTION

Major New York Times bestseller
Winner of the National Academy of Sciences Best Book Award in 2012
Selected by the New York Times Book Review as one of the ten best books of 2011
A Globe and Mail Best Books of the Year 2011 Title
One of The Economist's 2011 Books of the Year
One of The Wall Street Journal's Best Nonfiction Books of the Year 2011
2013 Presidential Medal of Freedom Recipient
Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds

In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation―each of these can be understood only by knowing how the two systems shape our judgments and decisions.
Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives―and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.

Author Biography

Daniel Kahneman es un psicólogo de nacionalidades estadounidense e israelí, nacido en Tel Aviv en 1934

Number of Pages: 672
Dimensions: 1.4 x 7.4 x 5 IN
Publication Date: January 14, 2014
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