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by Mark Brigman (Author)
In today's business world, strategic partnerships are the fuel for exponential growth for companies large and small. PARTNERNOMICS not only brilliantly illustrates the unique benefits these business relationships bring but also provides a clear framework for managing and leading partnerships to success. PARTNERNOMICS is a legitimate, first-of-its-kind book that offers unique, game-changing insights through an interactive experience. The book contains chapter specific QR Codes and URLs that direct the reader to landing pages that contain videos and other resources to enhance the reader's experience. Successful partnerships are transformative for any business. PARTNERNOMICS offers an innovative, thoroughly researched toolkit for developing and nurturing strategic business partnerships. Dr. Brigman's exhaustive research combined with his C-level background and Fortune 100 experience adds significant value to this essential guide to building and leading strategic partnerships. With his tactical and strategic advice, readers realize the full potential of partnership, defying conventional zero-sum thinking. PARTNERNOMICS challenges everything you thought you knew about starting, maturing, and maximizing business partnerships. Brigman encourages us to replace transactional partnership thinking with strategic concepts like trust, esprit de corps, and the Partnership Pyramid. This fast-and-fresh book is packed with ideas for re-calibrating our traditional approach to business relationships. Read it before you continue to use old-school approaches in our rapidly evolving business environment.
Author Biography
Words cannot express how humbled I am that you are choosing to read PARTNERNOMICS. This book has been a labor of love and I hope that you find value in reading it. My intense passion for building businesses and successful strategic partnerships is probably best told by a quick story from my early days as a college student. I vividly remember needing to come home as a college sophomore to refresh my laundry. You know how that goes as a poor college student. I think my parents felt bad for me so they decided to take me out for a steak dinner. During the drive back home my dad said, "After tomorrow you will not have to worry about college or working ever again." Perplexed by his comment I asked, "Why is that?" He informed me that he had bought what would become the next winning lottery ticket and I was going to receive at least $20 million after the winnings were divided. He then asked me what I would do if I had $20 million in the bank. Without pausing I said, "I would continue in college until I earned a Ph.D., and then I would dedicate the rest of my life working with business leaders to helping them grow more meaningful companies." That conversation took place nearly 25 years ago. Unfortunately, he didn't have the winning lottery ticket. But since then, I have been able to align myself to fulfill my dream of working with business leaders to accelerate company growth. I jokingly describe myself as a "partnership-oholic" and add that I have not found a good treatment plan for the addiction. Since exiting my 6-year tour in the Marines nearly 20 years ago, I have been fortunate to build and lead strategic partnerships with some of the largest companies in the world. Experiences that I draw upon for PARTNERNOMICS include managing hundreds of partnerships while working thirteen years for a Fortune 100 technology firm, being COO and Senior Executive for national software firms, running my own businesses, consulting with hundreds of business owners, teaching graduate and undergraduate business courses, and studying business and leadership at the doctoral level. It is from a wide range of experiences that I draw upon in order to offer this book on strategic partnering best practices. I have not found a framework of strategic partnering best practices that are organized into a usable toolkit that business leaders can immediately implement-until now with PARTNERNOMICS.
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